Neopets gets into metaverse sponsorship

With its latest endeavor, Neopets Metaverse, the popular online service that has inspired hundreds of millions of wide-eyed internet surfers for over two decades through its virtual pets, small games, and community forums makes its Metaverse debut at one of New York’s largest NFT events.

The Neopets Metaverse team will be at the 4th annual NFT.NYC event from June 20 to June 23, where they will do meet and greets, give away Neopets items, and show a sneak peek demo of a Metaverse mini-game.

The Neopets Metaverse team will be offering a branded Neopets snack bar with classic Neopian goodies as an NFT.NYC Silver Sponsor. In addition, they will raffle out event-only goodie bags containing both digital and physical Neopets items.

Carlin West, founder and CEO of Carlin West Agency LLC, and official licensing partner of the Neopets IP, will give a presentation on the Neopets Metaverse and why nostalgia is so important in today’s NFT market during the event.

“Many passions are fueled by nostalgia,” West explains. “One of the main principles behind the Neopets Metaverse project is to capture how nostalgia connects so strongly with artists, gamers, and the NFT community, and we’re delighted to interact with Neopets fans and attendees at NFT.NYC to foster an open discourse around its position in this arena.”

This will be the company’s first time attending and sponsoring an industry-recognized NFT event in person

“Neopets is such a cherished and iconic brand,” stated Jim Czulewicz, President and CEO of JumpStart Games Inc., the Neopets IP’s owner. “While we will continue to improve, expand, and update the Neopets Classic site, we are also excited about the opportunities that the metaverse presents in bringing engagement to our classic, thriving IP while also providing players with a choice in the next generation of gaming technology,” says the company.

The Chief Metaverse Officer, Dominic Law, adds, “This sponsorship with NFT.NYC provides us with a fantastic opportunity to spread the word about our initiative to the Neopets and NFT communities. Not only for Neopets Metaverse, but also for the entire genre of games and nostalgia culture inside the world of NFTs, the future seems bright.”


Image credits: Shutterstock, CC images, Midjourney, Unsplash.