Business February 8, 2023
Newly Efficient Meta Will Continue to Focus on Metaverse

Stricter cost controls and a share buyback scheme will help Meta to continue investing significant sums in the metaverse.
Meta CEO Mark Zuckerberg is a strong believer that the metaverse is the future lynchpin of the organization, and its development budget continues to reflect that. In 2022 Reality Labs, the wing of the business focused most heavily on metaverse-related technologies, posted $13.7 billion in losses.
Keeping investors happy
The metaverse may be the long-term play for Zuckerberg and Meta, but in the short term, the company needs to keep investors happy.
To that end “the Zuck” as he is commonly known in the halls of Meta headquarters, will pursue a corporate strategy of stricter cost controls across the business. Zuckerberg even went as far as to dub 2023 the “year of efficiency” during the company’s Fourth Quarter 2022 Results conference call on February 1.
“We closed last year with some difficult layoffs and restructuring some teams,” said Zuckerberg. “When we did this, I said clearly that this was the beginning of our focus on efficiency and not the end.”
The Meta chief stated that further efficiencies would be found by “flattening out [the organization] structure” and “removing some layers of middle management” suggesting there will be further layoffs at the firm in the near future. In November of last year, the company announced it would axe 11,000 staff, after previously hiring too aggressively.
For investors, lowering wage costs often leads to a more profitable company in the short term and an increased share valuation. To further warm the icy hearts of shareholders Zuckerberg announced a $40 billion share buyback scheme. Share buybacks reduce the number of shares in circulation, increasing the value of individual shareholders’ holdings.
In 2022 Meta’s market capitalization dropped from $936 billion to $392 billion. The decline in Meta’s fortunes is most often attributed to its metaverse strategy, ignoring other contributory factors such as macroeconomic conditions, overstaffing, and a change to Apple’s iOS privacy features which curtailed Meta’s advertising revenues.
Following the announcement of Meta’s intention to buy stocks the capitalization of the company has climbed to $487 billion.
Company’s metaverse priorities
The tone and focus of Zuckerberg’s recent public statements have invited speculation that the company is reversing course on its metaverse strategy. There is nothing to indicate that the company is contemplating any such reversal.
Like a good politician, Zuckerberg is now keen to sprinkle a little AI sugar in the Meta mixing bowl to help the metaverse go down.
As Zuckerberg puts it, “Our priorities haven’t changed since last year. The two major technological waves driving our roadmap are AI today and over the longer term the metaverse.”
In the area of artificial intelligence Meta is now putting great stock in its AI discovery engine.
“Facebook and Instagram are shifting from being organized solely around people and accounts you follow to increasingly showing more relevant content recommended by our AI systems,” says Zuckerberg.
Meta argues that AI will lead to better conversions for advertisers combined with lower acquisition costs.
Zuckerberg proud
As a long-term strategy, the metaverse may pay off handsomely for Meta, but in the here and now there are still some kinks to be ironed out.
The Meta Quest Pro VR headset shipped in October of 2022 retailing for $1,500. Zuckerberg failed to quantify how well this product line was performing. Instead, the CEO simply stated, “I’m really proud of it.”
The Zuck was far less elusive in other areas of the business. According to Zuckerberg, there are now over 200 apps on their VR devices that have made more than $1 million in revenue.
Business
Block Share Price Plummets After Hindenburg Fraud Accusations

Jack Dorsey’s company Block saw a 20.13% drop in share price after Hindenburg Research accused it of allowing criminal activity and inflating Cash App’s user base.
“Our 2-year investigation has concluded that Block has systematically taken advantage of the demographics it claims to be helping,” Hindenburg said in its report.
Block’s Cash App succeeded by serving customers who are “unbanked,” according to the research firm.
The share price of Block Inc. (SQ) was open at $77.5 on Wednesday on NASDAQ. On Thursday, it closed at $61.88 after rebounding from a 24-hour low of $56.5.
Also Read:Dorsey-Backed Decentralized Twitter Rival Bluesky Launches in Beta
“Block Inc., formerly known as Square Inc., is a $44 billion market cap company that claims to have developed a “frictionless” and “magical” financial technology with a mission to empower the “unbanked” and the “underbanked,” said the report.
Hindenburg’s allegation is that those unbanked customers were involved in criminal or illicit activity.
“Beyond facilitating payments for criminal activity, the platform has been overrun with scam accounts and fake users, according to numerous interviews with former employees.”
Hindenburg Research’s comprehensive report includes internal system screenshots, employee messages, and allegations of financial misreporting.
Block denies Hindenburg claims
Responding to the claims, Dorsey’s Block denied the accusations and said it would explore legal action.
“We intend to work with the SEC and explore legal action against Hindenburg Research for the factually inaccurate and misleading report they shared about our Cash App business today,” said the company in a press release.
NEW FROM US:
Block—How Inflated User Metrics and "Frictionless" Fraud Facilitation Enabled Insiders To Cash Out Over $1 Billionhttps://t.co/pScGE5QMnX $SQ
(1/n)
— Hindenburg Research (@HindenburgRes) March 23, 2023
Hindenburg Research is known for “these types of attacks,” according to Block. Such reports “are designed solely to allow short sellers to profit from a declined stock price.
“We have reviewed the full report in the context of our own data and believe it’s designed to deceive and confuse investors,” added the firm.
Block is “a highly regulated public company with regular disclosure with confidence” and “will not be distracted by typical short seller tactics,” according to the release.
$526 million lost in a single day
In just one day, Dorsey’s wealth decreased by $526 million, reported Bloomberg.
“So Block is acting perfectly in line with the financial industry it finds itself in? Shocking,” wrote a Reddit user in response to the CNBC news.
Imagine being Zuckerberg and Jack Dorsey and Tom from MySpace and the Google guys, etc. as TikTok gets grilled about data mining.
"Oh geez. That's, like really bad! I mean, we did that too. But we weren't from China at the time."
— Benjamin Hoffman (@BenHoffmanNYT) March 23, 2023
“I didn’t want to believe-it before reading the report, which is well-researched, well-documented, thorough and eye-opening. “Say it ain’t so”, bc I’ve always liked/used Square, from day-one. But Dorsey has a lot of explaining to do,” wrote one Twitter user, Thomas C. Wynn.
Although the report may be “anecdotal and drummed up for their personal short game,” Thomas contends that “Block needs to answer point-by-point.”
The Hindenburg Research report follows a previous one on Indian conglomerate Adani Group, which lost over ₹12 lakh crore in market value.
“Today we reveal the findings of our 2-year investigation, presenting evidence that the INR 17.8 trillion (U.S. $218 billion) Indian conglomerate Adani Group has engaged in a brazen stock manipulation and accounting fraud scheme over the course of decades,” said Hindenburg at the time.
AI
Google Will Crush Microsoft and OpenAI, Argues Founder

OpenAI and ChatGPT may be making the early ground in the battle for chatbot supremacy, but Google and Bard will ultimately win.
This is the argument made by Tibo Louis-Lucas, the project founder of social media promotion apps TweetHunter and Taplio. The founder, known on Twitter simply by the handle ‘Tibo’, believes Google has more than enough to overtake their early advantage.
Also Read: AI Tool Race Heats Up and Everyone Wants to Win
The race to chatbot supremacy
Most impartial observers would agree that the early ground in the race to chatbot supremacy has been made by OpenAI and Microsoft, but complacency is something they can ill afford in the longer term.
Google’s Bard AI is still not open to the general public but when it launches, OpenAI should have a real fight on its hands.
According to Tibo, “as soon as Google launches Bard for the general public, it will get mass adoption.”
He added, “Although Bing has seen a 10x jump after its ChatGPT integration, it just cannot beat Google in the ‘number of users’ race.”
Tibo believes that higher user numbers will be an important differentiator, because greater user numbers mean greater feedback. With more feedback in the mix, Google will be able to improve and iterate Bard faster, he argues.
3. Google has been in this AI race for over a decade.
It started in the early 2000s with its research division, Google Research.
— Tibo (@tibo_maker) March 3, 2023
A history of success
When Google announced its ChatGPT competitor Bard early last month, the bot flubbed its lines. Google’s AI shared inaccurate information in a promotional video, resulting in $100 billion devaluation in the corporation’s stock.
Despite this, Tibo still believes Google has the upper hand in the battle for AI ascendancy.
“Google is behind all major breakthroughs in the AI world. From beating a top player in a game of Go to solving the protein folding problem, they’ve been killing it for years,” he says.
Google has invested billions in AI technology through DeepMind and Google Brain.
DeepMind is the division of Google building machine-learning algorithms such as AlphaGo, which beat the European Go champion Fan Hui. DeepMind has since diversified to beat human opponents in Chess, Shogi, and Atari 2600 games without human data knowledge or known rules. The AI was later turned to medical research and protein folding.
Google Brain is a deep learning system turned to varied applications including encryption, image enhancement, and Google Translate.
The Google backbone
Perhaps the strongest argument favoring Google over OpenAI is that the chatbot technology is built on Google research.
GPT stands for generative pre-trained transformer. That transformer was designed and built by Google. As Tibo describes, it is similar to the relationship between cryptocurrencies and blockchain technology. Although there are many cryptocurrencies on the market (chatbots) they are all built on blockchain (Google’s transformer technology).
“OpenAI & ChatGPT might have hit a breakthrough, but they are built over the architectural model introduced to the world by Google,” says Tibo.
The TweetHunter founder further claims that Google will have an additional resource not available to OpenAI: transcripts of videos Google holds thanks to its ownership of YouTube. For all these reasons and more, Tibo believes Google will ultimately be victorious.
“Everyone thinks Microsoft [and] OpenAI will beat Google in the AI battle. I think Google will absolutely CRUSH them,” says an emphatic Tibo.
Who do you think will win the race to chatbot supremacy? Let MetNews know what you think on our social media channels.
AI
Script Writing and 5 Other Ways You Can Make Money Using GPT-4

AI is revolutionizing the way businesses operate, allowing them to streamline and automate operations for maximum efficiency. It also opened up opportunities for entrepreneurs to monetize their skills by harnessing the power of tools such as GPT-4. Here are 6 ways you can make money using GPT-4 and other AI tools.
GPT-4 is the latest and most advanced generative AI from OpenAI. It is the direct successor to ChatGPT, the large language model AI chatbot that has taken the internet by storm due to its unique ability to complete a variety of complex tasks. This new bot, GPT-4, boasts of several features superior to its predecessor that can be monetized.
Content writing
One way of making money is through content writing services. Thanks to GPT-4, ordinary people can write like pros by simply asking the AI chatbot via text to create content. Users can create cool and catchy content for things like captions, tweets, and LinkedIn content. Beware however, the output of text can contain errors that may need correcting before forwarding or publishing the content.
In a Twitter thread, digital creator and software engineer Hasan Toor shared insights on how to leverage the power of GPT-4 to incubate businesses. He showed how he prompted the AI to write a Twitter hook on “How to start freelancing in 7 days”.
2. Content Writing Services
Create eye catching content like captions, tweets, LinkedIn content etc
10x your copywriting with GPT-4.
Just provide a prompt to the GPT-4 to generate splendid content.
Prompt example:
Write a twitter Hook for "how to start freelancing in 7 days" pic.twitter.com/is8q0IvBIM
— Hasan Toor ✪ (@hasantoxr) March 21, 2023
GPT-4 is also useful for copywriting. If you have always wanted to write e-books, and didn’t have time or the ability, this has changed. With the right wording in your prompt, GPT-4 can help write things like e-books, design courses, and guides.
After writing a book, one can always turn to AI again, Stockimg.ai for example, to design the cover. There is a ready market for such books on platforms like Gumroad. You can even ask GPT-4 to write an article about how to make it as a freelance.
Creating websites and landing pages
Creating landing pages using GPT-4 can turn in some dollars. This is because landing pages are key in lead generation and customer acquisition. GPT-4 is capable of “analyzing website traffic and user behavior to create high-converting landing pages to help grow client base.” This can be a lucrative business venture that can be scaled up and generate revenue.
Toor said that GPT-4 “is insanely powerful [and] can transform a sketch into website code to create fully functional websites and apps.” Users can also leverage MidJourney, an AI image generator, to create landing page designs. A landing page is a “standalone web page that a person ‘lands’ on after clicking through from an email, ad, or other digital location.”
Translation services
As businesses expand their geographical reach, offering AI-powered language translation services may prove to be very valuable. GPT-4 can come in handy, helping users to translate manuals, training materials, and product descriptions for clients. This way, entrepreneurs can engage better with their customers.
Creating AI videos
Videos are an excellent tool for promoting products and services. Toor, the digital creator, said users can combine GPT-4 and other AI-powered products, such as Murf Studio, to create general and personalized videos that can be sold. This has the advantage of streamlining the production process, making it easier for entreprenuers to create high-quality videos without extensive video editing skills.
Murf is a web-based studio that provides creators with customisable features to make voice overs from scratch. The tool also works as a multimedia editor. Users can utilize hyper-realistic AI voices in over 15 languages and accents, which can be overlaid onto videos.
“Elegance is the only beauty that never fades.”
Samantha, our newest addition to Murf’s range of AI voices emanates elegance, class, grace, and confidence, all of which reflect the beauty of a brand.
For more: https://t.co/zYqrhjMyBo#AI #voiceover #luxuryad #AIVOICE #ad pic.twitter.com/AdNEF0IgxH
— MURF AI (@MURFAISTUDIO) May 25, 2022
YouTube scriptwriting
GPT-4 is useful for writing YouTube scripts within minutes, according to Toor. Here is what to do: quickly select a topic and give a prompt to the AI chatbot. After a few seconds, your video scripts will be ready. GPT-4 can help users save time on brainstorming ideas and creating content.
As businesses seek to remain relevant in the crowded online space, “scriptwriters can scale their business by producing catchy, high-converting scripts that commercially promote their client’s services and products.”
7. Youtube script writer
You can write YouTube scripts with ChatGPT in minutes.
Just pick a topic and provide a prompt to ChatGPT.
Within seconds, you will have your full-fledged video scripts ready. pic.twitter.com/x5IMJuus49
— Hasan Toor ✪ (@hasantoxr) March 21, 2023
Email marketing services
Lastly, you can leverage GPT-4 to offer AI-powered email marketing services. This is because 75% of small businesses make use of email marketing to reach their target markets and customers, experts say.
By automating the email marketing process, entrepreneurs can save time and money, allowing them to focus on other critical aspects of their etenterprise. GPT-4 can personalize emails to customers to “create a more interactive feedback loop that reduces marketing costs while increasing conversion rates.”
Also read: AI Tool Race Heats up and Everyone Wants to Win
GPT-4 offers exciting business opportunities for those looking to monetize AI. Its ability to create landing pages, offer translation services, generate AI videos, YouTube scriptwriting, and email marketing services can help entrepreneurs scale their businesses and tap into new revenue streams. As AI technology continues to evolve, entrepreneurs should be ready to capitalize on new tools that enhance business processes.
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