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Metaverse July 31, 2022

P&G held a metaverse consumer experiment

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Last week, consumer product juggernaut Procter & Gamble and retail powerhouse Carrefour welcomed participants to a metaverse test session. During the three-day experiment, participants logged into P&G’s LifeLab where they could assist the company’s mascot with various household chores while learning about various P&G goods.

Although Gucci, Prada, and NikeNKE have taken the lead in retail metaverse endeavors, the more commonplace coupling last week demonstrated how the technology may be utilized for immersive marketing to consumers outside of crypto enthusiasts and the extremely wealthy.

Denise Rodrigues-Vielliard, press manager at Carrefour, states, “We think that the metaverse is not only for a few people or for premium goods, it can penetrate our everyday life and be available to everybody.”

The three-day project made the metaverse more interactive. Instead of simply signing up for a virtual world to learn about the companies, users were given a mission, a deadline, and a reward. Low entry barriers made widespread adoption possible. Users merely needed to click a link, make an account, select an avatar, and press the “go” button. No need for expensive equipment like headsets.

Both businesses used the Mr. Clean campaign as a chance for learning rather than as a sales drive, putting an emphasis on customer feedback. According to Rodrigues-Vielliard, the average user time in Mr. Clean’s kitchen was 13 minutes

P&G’s LifeLab virtual environment, according to a corporate spokeswoman, “allows us to reach a more expanded, worldwide audience without the boundaries of time and location.” An episode of a TV show on NetflixNFLX lasts 25 minutes on average for users on the platform.

With the goal of uniting the brands of the consumer goods manufacturer under one virtual roof, P&G’s LifeLab has been at the forefront of the company’s metaverse projects. Another virtual world, BeautySphere, which allows users to explore P&G’s cosmetics options, was unveiled this year.

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Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

Hoodiez are fashionable NFTs to come

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The purpose of this collection is to raise awareness of pixel art, which is a fascinating visual form that works really well in the cryptocurrency world. The Hoodiez collection is comprised of one thousand PFPs on the Ethereum blockchain that include extremely amazing pixel graphics. This is a cool, current, and welcoming initiative for everyone to participate in, and the company is hoping that there is a Hoodiez for everyone.

This collection has a large variety of characteristics

Backgrounds, skin tones (including alien skin tones), eye color, eye shadow, hoodies, lots and lots of hairstyles and facial hair, mouth expressions and masks, various eyewear, accessories like airpods and earrings, as well as random objects like pets, drinks, laptops, and even nerd candies. In addition, a couple beanies for use as headwear.

The collection has both young and old male and female Hoodiez in equal numbers, and each has a few characteristics that set it apart from the others. Due to the fact that there are only 1000, there are a lot of uncommon Hoodiez in there. Additionally, there are ten animated 1 of 1s that are a part of the collection that are up for grabs. They’re quite cool in my book. As soon as holders mint one, it will become immediately visible.

The act of donning a hoodie is both commonplace and laid-back. Hoodies can be worn by people of any socioeconomic status, therefore the holder need not be wealthy. Additionally, it is highly contemporary apparel that is widely worn by crypto fans today.

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Metaverse

Miley Cyrus adopts Gucci metaverse beauty

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As part of the festivities surrounding the launch of Gucci Beauty‘s newest Flora fragrance, the firm has invited Miley Cyrus into the metaverse as its very first avatar visitor.

The recording artist who has won multiple platinum awards and is the face of the most recent advertising campaign for Gucci Flora takes over the Gucci Town area of Roblox in order to create an immersive experience that is inspired by the fragrance. Gucci Town is the brand’s virtual destination for the growing Gucci community. It was brought to life in conjunction with game developer firm The Gang, and its goal is to provide a space where people can share creative experiences and make connections with one another.

Cyrus’s avatar takes control of the digital world and conducts a series of quests, games, and interactive learning experiences in the form of scavenger hunts and opportunities to take digital selfies

The artist gives guests of Gucci Town the opportunity to thoroughly immerse themselves in the world of Gucci Flora through experiences such as “Mini Game Heights” and “Selfie Way.” Aside from that, customers can also learn more about the scent by visiting the virtual Gucci store, which was modeled like the physical Flora pop-up venue. In addition, visitors can purchase digital perfume bottles that come in the form of wearable bags anywhere they go in the metaverse world.

The announcement of the alliance with Cyrus comes after a period of significant innovation on the part of the brand. Lyst, a business that specializes in fashion technology, declared Gucci to be the season’s most desirable brand only lately.

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Metaverse

G4AL collaborates for new releases

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Manel Sort, a former FVP of King Studios, and his group at G4AL recently teamed up with Yield Guild Games (YGG), one of the major guilds rooted on the gaming community within the Web3 sector.

The player base of Axie was YGG’s initial focus, but the guild has subsequently extended into a variety of other areas. This collaboration intends to debut Elemental Raiders, their most recent game, and highlights the dedication of both parties to the development and acceleration of Web3 gaming as it transitions to a more lasting and sustainable model.

Sarutobi Sasuke, the chief of partnerships at Yield Guild Games, commented on the new cooperation and stated it contributes to the company’s overarching vision and story

“We are interested to watch how G4AL’s economy, which uses a single token across all of their games, including Elemental Raiders, develops. We’ve joined with Manel and the team because we think they have a lot of potential to dominate the industry, especially given the extensive professional gaming background they have. We can’t wait for our community to get involved and leave its mark “Sasuke continued.

“Elemental Raiders, G4AL, and all of our other planned games are able to take a long-term approach to enabling the Web3 gaming community because to our cooperation with YGG. They will gain early access to our first games, which release in Q4 2022, by utilizing our initial game assets, and they will assist us in defining the direction of G4AL “the CEO and Founder of G4AL, Manel Sort, explains.

The YGG serves as a hub of support for its players, bringing people together to choose the games they want to play, the assets they want to acquire, and how they want to use them in the game. In the near future, YGG will have its own metaverse.

“Everyone may play the game for free and try out Elemental Raiders, G4AL’s debut title, now that the PC beta is out and the mobile version will be available soon. Users can begin earning tokens by taking part in co-marketing efforts run by guilds like YGG, as well as by playing for free “stated Manel Sort.

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