Pizza Hut has already conquered the moon and built a robot that can make pizza; now, the restaurant chain is setting its sights on the Metaverse. Pizza Hut will make its first appearance at the ComplexLand virtual shopping experience, which will be held for the third year in a row. This comes as the popularity of the Metaverse continues to skyrocket among customers in the Gen Z demographic.
Gen Z consumers spend twice as much time socially connecting in the Metaverse as they do in real life
At this year’s ComplexLand, Pizza Hut will greet pizza fans with specially built delivery cars and drivers, nine different NFTs, and the opportunity to win free pizza for an entire year! Rob Shields, a veteran of the Metaverse who is known for creating the post-apocalyptic cyberpunk VR world known as “End of the World Pizza,” was the multimedia artist responsible for designing Pizza Hut’s presence at ComplexLand.
During the course of their investigation, the participants will come across three separate Pizza Hut delivery vans that are parked in various locations. Shields was the one who came up with the designs for all of the different zombie drivers and vehicles, and he was the one in charge of staffing each vehicle with its own one-of-a-kind undead delivery driver. The drivers will remind those in attendance to grab some pizza and enter the raffle for a chance to win one of nine NFTs, each of which comes with a free supply of pizza for a whole year.
ComplexLand 3.0 is a three-day long event that will take place from May 25-27 and will provide users with a cost-free, personalized shopping experience. It will include brand new first-person exploration, an enhanced version of the NFT Art Gallery that will be curated by Lil Miquela, and exclusive product drops that will only be available throughout the course of the three-day experience. By implementing these new capabilities, ComplexLand 3.0 will work toward the goal of turning attendees into customers.