PUMA‘s first Metaverse uniform is the 2022/23 City Third. Players may explore and engage with the new kit in the PUMA and the Land of Games experience on Roblox. The new Third jersey highlights Manchester creativity with Fizzy Light and Parisian Night colors and street art-inspired elements.
The special Metaverse event involves a Manchester City reskin of the present lobby and stadium in PUMA and the Land of Games
The event will offer new community-created stuff, Layered Clothing pieces, and updated activities. A gateway will open between Man City’s Blue Moon experience on Roblox, allowing visitors to receive a free item by visiting both.
Users who win Football Rush in PUMA and the Land of Games within the first two weeks can get a free digital Manchester City Third kit jersey. All other visitors can buy the new digital Manchester City Third kit on Roblox. Additionally, PUMA will hold a YouTube tournament in Football Rush with ten competitors. Winners of the tournament will receive $10,000 USD to use on Roblox.
PUMA’s Creative Culture Director Ivan Dashkov commented, “We’re excited to continue growing our Roblox experience with PUMA and the Land of Games. We couldn’t think of a greater partner than Manchester City for this kit launch to be unique. As we test and learn in Web3, we plan to use Roblox to connect with fans of all ages.”
Manchester City has had various kit introductions over the club’s history, including the 2022/23 Home and Away kits. “We’re excited to introduce our first metaverse kit with PUMA today. As a club, we’re always looking for new ways to innovate, cooperate, and use the latest technology to communicate with our fans, especially the next generation.”
The Manchester City Third jersey’s hooped design is inspired by the Manchester Worker Bee, a symbol of Mancunian spirit from the city’s coat of arms. For the finishing touch, the hoops are spray-painted to honor Manchester’s ingenuity and talent.
Two versions of the new Third kit jersey are available. The Authentic jersey is the lightest and most comfortable PUMA has ever manufactured. The Replica version is designed with 100% recycled polyester with dryCELL sweat-wicking technology to keep users dry and comfortable for 90 minutes and beyond. Both jerseys are produced with 100% recycled materials, excluding trims and decorations.