Real Betis to launch metaverse clothing line

Real Betis, a team that participates in the La Liga soccer league, has reached an agreement with the metaverse apparel company Fancurve to launch digital jerseys for its supporters over the course of the next three years. Fans will be able to outfit their virtual characters on Fancurve’s platform with officially licensed Betis-themed jerseys designed by Fancurve’s 3D fashion designers. These jerseys will be available to the fans for use on Fancurve’s platform. These jerseys will be made accessible for the fans to put on their avatars and show their support for their favorite team.

On June 7th, the first of numerous kits inspired by Betis will be released

Fancurve is the only place where customers may pay with a credit or debit card to purchase the digital jerseys for the price of $43. Fans will have the ability to gain access to exclusive membership perks from Real Betis as well as resale any virtual products they own on Fancurve. According to Fancurve, fans will soon be able to integrate both their avatars and their digital jerseys into a variety of other metaverse platforms that have partnered with Fancurve.

The first club to join Fancurve was Real Betis of Spain. Investors in the company included German soccer player Mario Gotze and the media company OneFootball. The company raised $6.25 million in April. While the Major League Soccer (MLS) just started selling team-related digital apparel earlier this year via the metaverse app GreenPark Sports, the National Football League (NFL) teamed with Meta in January to offer Super Bowl LVI themed digital shirts for fans’ avatars.

In April, during a conference called State Of The Industry, a Meta official named Rob Shaw made the following statement: “Our objective is to develop a marketplace where those [digital] jerseys or shirts may be sold.” By establishing a market, we will be successful in achieving this objective. The monies will be able to be returned to the leagues and teams, or whoever controls the intellectual property, thanks to the economic model that will be established in the future.


Image credits: Shutterstock, CC images, Midjourney, Unsplash.