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Tag: Gucci

AI Tool Certifies Brand Authenticity

AI Tool Certifies Brand Authenticity

In a world where counterfeit luxury goods are increasingly common, Entrupy’s AI technology has emerged, boasting 99.1% accuracy in authenticating products from brands like Louis Vuitton. As WSJ reports, Entrupy, a technology service founded in 2012, is addressing the resale

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Gucci uses Metaverse as a Product Testing Ground

Gucci uses Metaverse as a Product Testing Ground

Fashion houses such as Gucci and Burberry are leveraging the metaverse to test out new products and build stronger relationships with their audience. The practice is changing the way clothing brands interact with their customers, as the metaverse becomes a

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Gucci metaverse town is soon-to-be released

Gucci unveils Gucci Town, a Roblox piazza. The project Gucci Town is a permanent destination that expresses Alessando Michele’s vision. Gucci Garden opens in May 2021. The company’s first fully immersive experience built on Roblox Gucci Garden was presented to

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Gucci makes a collaboration with 10KTF

Gucci has launched a new metaverse experience that is both exclusive and innovative. The Italian luxury label continues to explore the virtual world of the metaverse through its Vault site, this time joining forces with 10KTF, an increasingly popular virtual

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