Samyang Foods’ media business associates, Samyang AANI, have teamed with The Sandbox, a virtual gaming world where users may create, own, and monetise their gaming experiences. Samyang Foods’ LAND in The Sandbox metaverse will be built in collaboration between the two.
Participants in The Sandbox will also be able to purchase virtual LAND from Samyang Foods
“We are pleased to be with Samyang, which has been loved as Korea’s well-known food brand for a long time,” says Cindy Lee, CEO of The Sandbox Korea. They are pioneering the global cuisine trend by creating internationally popular goods such as Hot Chicken Flavor Ramen. This relationship is a terrific example of a food company collaborating with the metaverse to create unique experiences that have never been seen before.”
Samyang AANI is a well-known Samyang Foods affiliate in charge of the company’s content-based metaverse NFT business. It is also in charge of the NFTs’ property rights.
Samyang AANI is currently pursuing an e-commerce business model aimed at millennials in order to increase its online sales. Samyang Foods’ association with The Sandbox only adds to this goal by exposing the company to a worldwide market with long-term potential.
“We are going to create a new culture that enables new experiences to be enjoyed with consumers around the world with numerous brand and content IP assets that Samyang Foods Group has accumulated over the past 60 years by expanding through global NFT and metaverse platform,” said Jaden Kang, COO of Samyang AANI, following the partnership. It’s an honor to be the first food brand to create a food-themed LAND in the K-verse, with a focus on K-Content.”
Samyang Foods is a well-known food company known for goods such as Flavor Ramen and Hot Chicken. Its collaboration with The Sandbox demonstrates how the metaverse may help even food businesses.
As part of the agreement, Samyang will create a culture that encourages customers to try new things all around the world. It will also aid Samyang’s expansion into the metaverse, as its latest content IP and brand assets continue to gain international awareness.