In order to pay homage to the Year of the Tiger, Tiger Beer Malaysia introduced a brand new product. The brewer decided to collaborate with the Malaysian streetwear brand Pestle & Mortar Clothing in order to introduce an NFT product range.
The Tiger Archives is home to 6,688 individually crafted NFTs, each of which is a one-of-a-kind piece. Within a few minutes of becoming on sale, all of them had been purchased on OpenSea, so it will probably be difficult for users to get their hands on one. The NFTs were modeled after the noble tiger, which served as their inspiration. The other NFTs were essentially variants of the “Lucky Tiger” game, albeit with a variety of focuses and perspectives. Investors who purchase a Tiger Beer NFT will not only be supporting the brand, but they will also have unique possibilities and access to things that are not available to the general public.
It is possible that it is connected to the concept of the NFT collection, which is Tiger Beer’s drive to achieve significant goals in 2022
Because the company made the decision to produce beer despite the fact that some individuals argued that it was a terrible choice, it appears to be adhering to the principle of the brave and daring attitude as a concept.
However, the alcoholic beverage industry has seen plenty of other companies enter the Web3 market before Tiger Beer did so. The adjustment has already been implemented by a few other well-known beer brands. One of these is the introduction of a Heineken-branded virtual beverage into the Metaverse by the company. Even Absolut Vodka has created a Metaverse based on the Coachella music festival.
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