Adidas Originals and Prada, two international brands renowned for their relentlessly progressive approach to innovation and originality, are bringing their third collaboration, the Adidas for Prada Re-Nylon collection boldly into the metaverse.
Adidas for Prada re-source, an ambitious NFT collaboration
Introducing Adidas for Prada re-source, a groundbreaking NFT partnership including user-generated and creator-owned art. Moreover the project will bring together fashion, design. And cryptocurrency enthusiasts to collaborate on a large-scale digital artwork inspired by the actual Re-Nylon collection.
Adidas and Prada will ask their respective audiences to participate in the open-Metaverse NFT initiative by submitting unique anonymous pictures. Moreover in a single mass-patchwork NFT produced by famous creative coder and digital artist Zach Lieberman, 3,000 community-sourced artworks will be minted as NFTs and combined as tiles.
The Adidas for Prada re-source NFT project is a truly collaborative effort. In addition participants will retain full ownership rights to their individual NFT tiles.
Adidas and Prada will bring Lieberman’s final NFT to auction on SuperRare
On SuperRare, a pioneering marketplace for handpicked NFT artworks, Adidas and Prada will auction Lieberman’s final NFT. Moreover Slow Factory, a non-profit organization and institute that works to provide education to inspire meaningful solutions and inclusive communities, will get the majority of the revenues from the auction.
Adidas Originals and Prada will use NFTs and Web3 technology to reward participation in a new sort of collective built in ownership, authenticity, and community, in a nod to open innovation. Additionally Polygon Studios worked with Adidas and Prada to create the project on the Polygon network.
Unwaveringly inventive; clearly community-centered. Moreover the Adidas for Prada re-source initiative proudly marks both brands’ most recent metaverse collaboration.
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