The organization’s most recent endeavor involves a collaboration with a company called Supersocial, which will result in the introduction of an immersive virtual experience on Roblox known as the Nars Color Quest.
Users have the opportunity to virtually travel to a number of tropical islands, each of which is based on one of the most successful franchises produced by Nars, including Blush, Laguna, and Light Reflecting, while also personalizing their avatars, virtually trying on and collecting Nars products, and interacting with other users.
Consumers can also engage with non-player characters that are spread across the virtual environment. These NPCs include the founder of the brand, Francois Nars, and allow players to acquire new powers and progress through the game
“Given its global reach and highly engaged, scaled audience that continues to age up, the Roblox platform was a natural fit to host Nars Color Quest,” said Dina Fierro, vice president, global digital innovation and strategy at Nars. “The Nars Color Quest was a natural fit to host on the Roblox platform.”
Since June of this past year, Givenchy Parfums’ Givenchy Beauty House has been a part of the Roblox ecosystem, which also hosts Givenchy Parfums’ Givenchy Beauty House. Nars is the most recent beauty brand to make its debut on the Roblox platform.
This launch is the most recent in a series of digital ventures that have been undertaken by Nars. Previously, the company had commissioned three artists to create NFTs and collaborated with gaming platform Drest in 2021 to commemorate the launch of its Air Matte Lip Pigment collection, which users could virtually try on through the app. This launch marks the most recent in a string of digital ventures that have been undertaken by the company.
According to Jane Richardson, global artistry director for Nars, “Artistry is central to the brand’s creative expression, and Nars Color Quest helps introduce the Roblox community to the endless possibilities of makeup.” Nars Color Quest helps introduce the Roblox community to the endless possibilities of makeup. “Makeup is a strong instrument that may transmit mood, character, culture, and ideas within our lives, whether online or otherwise.”
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