Chanel is placing limits on its best-selling handbags as demand outstrips supply in certain cities, according to Bruno Pavlovsky, president of Chanel Fashion and Chanel SAS, talking to a group of reporters via Teams ahead of the Métiers d’Art show.
The metaverse is also on Pavlovksy’s to-do list. “Chanel will never be the first,” says the designer. In the digital world, Metaverse is a revolution. When we’re ready, we’ll most likely bring our own contribution. He says, “As you know, Chanel is first and foremost in the real world.”
He mentions blockchain, which “everyone was talking about” three years ago and is now being used by Chanel in the manufacturing process. We use technology on a daily basis. But we’re taking the time we need to make sure we’re using technology correctly, according to Chanel’s standards.”
Chanel’s way isn’t e-commerce, still.
Chanel’s approach isn’t e-commerce. Despite a global pandemic that forced brands to close stores, the brand has resisted selling fashion and leather goods online. Instead, Chanel engages customers through digital tools.
These services will be useful as the world enters a new period of restrictions to contain the new variant, particularly in light of China’s zero-tolerance policy toward Covid.
The recent emergence of the Omicron variant of Covid-19 won’t deter Chanel
The brand will hold its Métiers d’Art show in Paris on Tuesday, despite the recent appearance of the Omicron variant of Covid-19. The protocol, however, is strict: guests must present a test that is less than 24 hours old and proof of vaccination, as well as wear masks at all times, including outside.
As a set for the show, the house chose Le 19M, Chanel’s new building in the northeast of Paris, which houses all of the house’s Métiers d’Art businesses. There are 600 artisans, embroiderers, feather workers, paruriers, goldsmiths, pleaters, shoemakers, hatters, milliners, glove makers, tanners, and leatherworkers on the 25,500 m2 site.
“They’re ateliers for today and tomorrow,” says Bruno Pavlovsky, president of Chanel Fashion and Chanel SAS. “You’ll see young people in their 30s, a lot of 3D printers, 3D simulators.” “A lot of old techniques are mixed in with a lot of new techniques.”
Chanel has made the headlines in the last few days
In recent days, Chanel has made headlines for selling a $825 advent calendar in the shape of a No. 5 fragrance bottle. When a Tiktoker unboxed it, he expressed disappointment in the video, claiming that it was not up to Chanel’s standard of quality.
“Both the design and the materials used are environmentally friendly. There is clearly some dissatisfaction among some of our customers right now. Something isn’t right. At Chanel, we take this very seriously. “I’m hoping for better feedback on what you see tomorrow,” Pavlovsky says.