The Sandbox announced in a blog post that it had joined up with CJ ENM to provide more inclusive and diverse content in the metaverse. Through this agreement, CJ ENM also intends to increase the size of its digital presence in the metaverse.
The community won’t be left in the dark because new stuff will be offered to them in the online environment
The Sandbox and CJ ENM’s collaboration primarily aims to reach Generation Z, with the latter aiming to directly provide the improved experience to its users. In addition to the agreements made public by both sides, there will also be an additional product that combines real-world and virtual experiences.
Cindy Lee, the CEO of The Sandbox Korea, declared that they were pleased to collaborate with CJ ENM, calling it a pioneer in the field of content production. Cindy Lee underlined that CJ ENM would allow The Sandbox to provide a wider range of content by including entertainment, drama, and other genres.
The relationship will be used by CJ ENM to carry out initiatives relating to the metaverse and to provide a new level of experience where users may develop their own material, according to Sang Yeop Kim, Head of Content R&D Center at CJ ENM.
One of the top businesses in the content market, CJ ENM is renowned for setting trends in the sector with its creative approaches. CJ ENM was created as a result of his extensive work in the gaming, broadcasting, music, film, and live entertainment industries. The product of twenty years of development is CJ ENM. It puts a lot of emphasis on culture and trends and strives to be the best in the industry.
In order to provide users with a fresh experience, The Sandbox and CJ ENM intend to develop a k-content metaverse using their intellectual property of widely acclaimed films and television shows. Users can anticipate a better metaverse experience thanks to The Sandbox and CJ ENM.