DressX, a virtual fashion expert, has announced a collaboration with the Meta group. Users of Facebook, Instagram, and Messenger can purchase DressX’s digital collections to dress their avatars on the group’s avatar store. Additionally, in the long run, to support avatars in the emerging metaverse that Meta is creating.
Daria Shapovalova and Natalia Modenova, two Ukrainian women who co-founded DressX in Los Angeles, have recently released a series of collaborations with top fashion and luxury brands. Balenciaga, Prada, Thom Brown, and more recently, Bershka have all been included. Along with products from the collections created with some of its partners, DressX intends to routinely debut goods from its own collections on the Meta store.
Shapovalova and Modenova stated in a press release that DressX is “proud to join forces with Meta and allow people all over the world to express their personality using a new disruptive set of tools.” DressX was one of the pioneers of the digital fashion industry and has extensive experience building digital wardrobes for the metaverse. They continued, “Fashion is a universal visual language, and we are honored to give users building avatars on Meta’s platforms limitless options for expressing themselves in the virtual world.”
DressX launched its own NFT marketplace in April and set up shop in a temporary location within Paris’ Printemps Haussmann department store
Since its introduction in 2020, DressX has expanded rapidly, in large part thanks to the exploding interest in the metaverse and NFTs, digital goods that can be used and amassed in the virtual world. A world where the Meta group hopes to play a major role by bridging social media and virtual reality.
Meta recently made its intentions quite known at the Viva Tech Paris exhibition. In its booth, Meta’s future virtual universe’s personal and business uses were on display. It was intended for both social gatherings and business meetings, and it was accessible through a variety of devices, including computer screens, Oculus VR headsets, and TVs that use motion sensors to animate avatars.
Several metaverse versions are currently vying for dominance. This presents a challenge for businesses because, at the moment, it is difficult, if not impossible, to transfer an outfit designed for an avatar in one metaverse to another. Brands must carefully select their metaverse or invest in each one independently.