Farmhouse Inc. announced today the launch of a joint venture to license Bored Ape Yacht Club #2186, “Oro Blanco,” as the face of a new cannabis brand on behalf of Ape-In Productions (AIP), a ground-breaking entertainment company and virtual community.
The joint venture is part of the Company’s planned growth strategy
The joint venture is part of the Company’s long-term growth strategy, which includes connecting the Farmhouse network of established cannabis brands to intriguing value-added prospects. The Company is establishing openings for cannabis brands to develop into NFTs and web3 communities, with over 95,000 Twitter followers and a platform of over 5,000 cannabis experts.
“Farmhouse is continuing to use its brand to link the cannabis sector to the most coveted prospects. Cannabis brands may engage with some of the most prominent and visible NFT projects, such as AIP and Bored Ape Yacht Club, through our partnership with Ape-In Productions “Farmhouse’s CEO, Evan Horowitz, stated.
Over $8.5 billion in NFTs have traded since the beginning of the year. Overall, BAYC has responsible for more than $1 billion in NFT trading. Snoop Dogg, Timbaland, Justin Bieber, Eminem, Madonna, and others are among the many members of the BAYC’s increasing community of holders, and corporations like Adidas have collaborated directly with the BAYC and its members.
BAYC bestows the intellectual property rights of the Bored Apes to their holders, among other community benefits and network effects, and these powerful commercial rights can be leveraged both inside and outside of the NFT space, as AIP is doing to inject the excitement of music fandom into the BAYC world.
AIP was created with the goal of turning NFTs like Bored Apes into popular metaverse musicians, and it already has a roster of great characters, such as Oro Blanco, who are gaining in popularity and visibility.
The joint venture represents the Company’s ability to monetize its growing cannabis network
The joint venture reflects the Company’s capacity to monetise its growing cannabis network by bringing together retail brands and the top NFT communities. The Company is well positioned to pioneer the future of NFTs with cannabis, with thousands of cannabis experts in the Farmhouse network and access to an ever-growing network of blossoming NFT assets.