Forbes unveils a new NFT collection

Forbes today unveiled a preview of its virtual Billionaires NFT collection, a first of its kind NFT project for the media industry. The collection includes a set of fictional investors with an enormous theoretical portfolio and virtual net worth based on live New York Stock Exchange pricing.

On the upcoming Forbes Virtual NFT Billionaires List, each NFT Billionaire will have intriguing hobbies and a quirky Forbes accessory, which will be ranked daily.

The magazine Forbes has partnered with FTX

The magazine Forbes will launch an ERC-721 token on April 13 in collaboration with FTX, a renowned global cryptocurrency exchange. Forbes subscribers will have early access to the collection on April 11. When the Forbes collection sells out, interested parties can still participate in the sale by seeking for Forbes Virtual NFT Billionaires for sale on any ERC-721 Marketplace.

Forbes NFT (Virtual) Billionaires will get their own profile page on, complete with a custom illustrated headshot created by Goodog and ItsACat, a Barcelona-based collective of 2D and 3D illustrators and animators. Moreover, owners’ public wallet addresses will be posted alongside the Billionaire they own on’s official ranking.

“We are seeing an established and respectable media organization venture into the blockchain industry with the Forbes virtual Billionaires NFT collection,” stated Tristan Yver, Head of Strategy at FTX US. “We’re thrilled to be working with Forbes on their first NFT sale, and we’ll keep encouraging innovation and entry into the digital asset space.”

“The debut of this collection is a significant step forward for Forbes as it embraces Web3 and digital assets, and it allows our audience to better engage in this sector as well,” said Vadim Supitskiy, Forbes’ Chief Technology Officer.

The NFT Billionaires collection is the latest in a series of contributions Forbes has made

The magazine Forbes has made a succession of contributions to the digital art and blockchain area, the most recent of which being the NFT Billionaires collection. Forbes held its first Digital Assets and Web3 Summit on March 16, 2022, bringing together important industry experts such as Sam Bankman-Fried, Founder and CEO of FTX, and Kathleen Breitman, Co-Founder of Tezos, to debate the future of digital assets and Web3.

The magazine Forbes was also the first in the industry to convert one of its covers into an NFT in April 2021. The digital painting “Merchants of the Metaverse,” which featured Cameron and Tyler Winklevoss, was sold for $333,333 in a limited auction, with all proceeds going to the Committee to Protect Journalists (CPJ) and the International Women’s Media Foundation (IWMF).


Image credits: Shutterstock, CC images, Midjourney, Unsplash.