Like it or not, the “metaverse” is the next trend every major tech company is chasing. While the jury’s still out on whether or not it’ll successfully change the world. It is getting attention from places you might not expect. While Facebook has rebranded to sell its vision of the future. Google is also attempting to make its mark on the metaverse all while throwing it back to a classic 2010s product.
Google is using its recent acquisition of North to make its mark on virtual spaces
According to a new story from The New York Times, Google is exploiting its recent acquisition of North to build a name for itself in virtual worlds. After failing to create a successor to its first device while working under Intel. Google purchased the smart glasses company in the summer of 2020.
It was unclear what the business planned to do with North at the time. However it now appears that a successor to Glass is in the works.
Although North was working on other ideas at the time of its acquisition, its Smart Glasses. Which combined prescription glasses with a projected display, were perhaps its most noteworthy invention. Smart Glasses functioned as a heads-up display. Alerting you to incoming alerts or providing step-by-step directions on a stroll. Thanks to a built-in mic and ring controls you wore on your finger.
It’s a vision for the future after it first launched Glass
After launching Glass for developers in 2013, Google has had this vision for the future for over a decade. Despite the fact that a commercial release never materialized, it appeared to be the type of project that the firm might revisit whenever the technology underlying it improved. This metaverse movement may be the ideal opportunity for Google to try again, and its acquisition of North may just make it feasible.
The business made a high-profile recruitment in this field just a few weeks ago, with a former Oculus employee overseeing research on an AR operating system, according to today’s story. All indications point to significant breakthroughs in this area, albeit whether new hardware will be available in 2022 remains to be seen.