GreenPark Sports, a social sports gaming company, has increased its LaLiga licensing agreement to include non-fungible in-game tokens and digital matchday kits that can be utilized across numerous fan ‘universes’ in the metaverse.
GreenPark’s app features a variety of digital surroundings based on popular sports and esports events. Last August, LaLiga’s world debuted, allowing players to choose their favorite Spanish soccer team, compete in numerous challenges and minigames, and collect items for their digital avatar.
Matchday kits based on teams, players, and iconic moments will aim to further deepen this relationship. Fans can buy ‘lockers,’ which contain a selection of player uniforms from that particular matchday.
“As one of the world’s premier sports brands, we’re always looking for new ways to interact and engage with our fans,” said Oscar Mayo, LaLiga’s executive director. “Through a special NFT collection of matchday jerseys, we will give our supporters the opportunity to live LaLiga and be a part of GreenPark’s metaverse as part of this new licensing collaboration with GreenPark.”
GreenPark is one of several companies betting on the growing desire from sports fans for immersive, digitally-native experiences that make up the’metaverse’ – a persistent, virtual environment that serves as a digital counterpart to the real world.
The Los Angeles-based corporation, which includes Major League Soccer (MLS), the League of Legends Championship Series (LCS), and the National Basketball Association (NBA) among its partners, raised US$31 million in a series B fundraising round last year.
GreenPark co-founder and CEO Ken Martin states, “We are pleased to deliver first-of-its-kind digital memorabilia and in-game functionality to LaLiga fans worldwide.”
“Fans have proudly worn the jerseys depicting their favorite teams and players [in real life] to commemorate their fandom for more than a century.” “The next phase of fandom is giving the next generation of social sports fans a redesigned way to digitally gather these and wear them into a virtual world built for sport.” We’re excited to show you the new experiences they’ll bring to GreenPark.”
Meanwhile, LaLiga has renewed its three-year sponsorship agreement with Indian tyre producer BKT. The contract has been extended to the end of the 2024/2025 season.