Cryptocurrencies January 4, 2023

Here Are the Top Buzzwords and Trends Marketers Will Sell You on in 2023

Published

5 months ago

January 4, 2023

Here Are the Top Buzzwords and Trends Marketers Will Sell You on in 2023

Marketing executives are shaping up to sell their brands to consumers in 2023, and they will be taking no prisoners to drive their message home. A useful rule of thumb is for marketers to tell their story in a short and concise way, but they are also going to reel you in via popular buzzwords and trends such as “web3” and “blockchain”.

We take a look at some of the more clever ways that marketing people likely will use to cheat their way into your mind and pocket this year.

Also read: Amazon Begins Same Day Drone Delivery in the United States

Content is still king but so is web3

“Marketing your web3 project to your ideal audience is a dynamic task,” marketer Jarrod Frankel noted in a write-up for Lunar Strategy. “It requires a strategic plan. By reviewing the latest web3 trends, you’ll be ready to develop your marketing plan for maximum effect.”

The keyphrase here is “maximum effect.” Marketers will leave no stone unturned in order to achieve their goals. That means it’s crucial for users to cut through the clutter. To separate fact from fiction, in order to identify empty marketing talk peppered with buzzwords.

One such buzzword and trend is “web3” – the idea of a decentralized and blockchain-based Internet that utilizes token economics. Non-fungible crypto tokens, or NFTs, are expected to play a key role in web3 as a medium of exchange.

“Web3 is all about the community,” Frankel asserted. “Targeting, reaching, and building your community will be the primary objective of your marketing efforts.”

“As vital as it is to build out your campaigns – your first step must always be defining your target audience and determining where you can find them,” he added. He says a marketer’s success in web3 will depend on “keeping the goals and objectives of web3 front of mind.”

NFT buzz still going strong

Non-fungible token prices have crashed sharply over the past year along with the rest of the cryptocurrency market but the trend is still going strong.

Frankel hopes marketing people will use NFTs big time this year to push their brands. “NFTs can also be used to incentivize and reward users for participating in your project, helping to drive engagement and adoption,” he stated.

“With new innovations consistently arriving on the scene , NFTs will offer a range of new marketing opportunities for businesses looking to stand out and build a strong community in 2023.”

There have been some dramatic changes in the media and consumer landscape over the last few years. Thanks to the emergency of social media and web3. Marketers understand that in content marketing, one size does not fit all.

So their plan for 2023 is to milk emerging trends dry using various strategies and platforms. Marketers will use blog posts, articles, videos, podcasts, infographics, or any other format that they think is relevant to reach out to so-called “communities” within the web3 space.

“For 2023, content marketing is an increasingly important part of the customer journey. This trend is only growing stronger if you want to build an engaged community,” said Frankel.

Marketers tapping social media in web3

Social media marketing in the old version of the internet known as “web2” typically involved using platforms such as Facebook, Twitter, LinkedIn, Instagram, and TikTok “to engage with audiences through a combination of profile management and running paid campaigns.”

The same trick and trend can still work for marketing executives targeting users in web3 and cryptocurrency, according to the Lunar Strategy post. “This will also involve using decentralized social media channels and networks that are built on blockchain,” Frankel said.

“Augmented reality solutions are also expected to be a key part of the future of web3 marketing. Take note though – not all Web3 brands allow advertising. The reach, credibility, and reporting functionality of those that do may also be fairly underwhelming,” he refrained.

Brands spent 66% more on retail media during the 2020 Covid-lockdown than they did the year before, according to data company Skai, which works with brands that buy ads from Amazon, Walmart and others. It is not clear how much money projects targeting web3 are spending on advertising.

But with more than 2.7 billion daily active users across various social media networks, there is a lot of money to be made. Marketers and brands are pulling every trick from the bag in order to remain relevant in a fast paced and rapidly changing digital social media economy.

“Staying up to date with the latest trends and innovations in social media can ensure that your marketing efforts are targeting the correct audiences in the most effective way,” Frankel detailed.

Caution: Influencer content ahead

In 2023, users in and of web3 should take content generated and spread by so-called social media influencers with a pinch of salt. It is one area and trend that marketing executives are targeting this year.

They are hoping to use online influencers to grow their brands and “establish it as a credible and trustworthy source of information and services.” With the decentralized nature of the industry, influencer marketing is a growing trend among web3 brands.

“By partnering with influencers who are active and respected within the Web3 community, you can tap into that influencer’s existing following and reach a larger audience more quickly and effectively,” says the Lunar Strategy write-up.

Many social media influencers are routinely paid by scam projects to help them pump and dump new tokens for speculative purposes. Earlier this year, U.S. TV star Kardashian West was criticized for posting a paid promotion of a crypto token called Ethereum Max to her 250 million followers on Instagram. She asked her fans: “Are you guys into crypto????”.

While the post was marked as an advertisement, Kardashian did not disclose that the token was created only a month earlier by pseudonymous developers. She was later fined more than $1 million by the U.S. Securities and Exchange Commission.

1/ Let’s review all the direct scams Bitboy has worked with in the past. Just in case you forgot here is the flyer with how much he charges.

I received this a while back by posing as a project interested in a promotion.
🧵 👇 pic.twitter.com/FkC9HUDGsc

— ZachXBT (@zachxbt) January 3, 2022

Influencers help projects generate publicity through regular adverts and posts on their social media handles. This tends to send signals to investors who may think the products are legitimate.

In April 2022, U.S. authorities charged 22 people for dump and pump scams running up to $194 million. Observers say investors should look beyond the so-called investment opportunities.

Marketers and the Green revolution

While regulation in the crypto and blockchain industry is expected to tighten this year, marketers see this as an opportunity to make money. They will package their content to inspire a sense of environmental and climate responsibility.

“One such area is the Green revolution,” Frankel said. [This] has already made an impact in the crypto industry – by placing pressure on Ethereum to move from a proof-of-stake (PoS) to a proof-of-work (PoW) platform.”

“While the verdict on this move remains to be determined – embracing the green narrative may be a key driver of growth in the 2023 crypto community (or not – time will tell!),” he added.

Jeffrey Gogo Image credits: Shutterstock, CC images, Midjourney, Unsplash.

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Floki Inu (FLOKI) Volumes Surge 300% on China Metaverse Game Plans

Published

6 days ago

May 31, 2023

Jeffrey Gogo

Floki Inu (FLOKI) Volumes Surge 300% on China Metaverse Game Plans

The price of Floki Inu (FLOKI), a memecoin inspired by Elon Musk’s pet dog, jumped 15% on Sunday and trading volumes soared over 300% on Monday. The rally came as traders and investors bet on the project, which is pushing to attract more users for its Valhalla metaverse game in China.

FLOKI surged from $0.00003120 to $0.00003587 over the weekend, according to CoinGecko data. Trading volume for the token climbed to $99 million on May 29, up nearly 300% from the previous week’s average of $25 million.

As of writing, however, the price of FLOKI fell 2% on the day to $0.00003291 and average 24-hour trading volume dropped to $17.12 million. The token is down more than 90% since its all time high of $0.00033651 on Nov. 4, 2021.

FLOKI 7-day price ($)

Chinese flock to FLOKI

Floki is a cryptocurrency that began life as a memecoin but has evolved to become a fully fledged web3 project. Created in Sept. 2021 by an anonymous team of developers, the Floki ecosystem now includes a decentralized exchange, an NFT marketplace, and Valhalla.

In February, the team announced it would be targeting China in its latest push to attract more players for Valhalla, a play-to-earn (P2P) metaverse game that allows players to earn FLOKI tokens by completing quests and battling other players.

Also read: BBC’s Doctor Who and Top Gear Coming to the Sandbox Metaverse

Since the announcement, Floki now has a Chinese website and its technical documents, including the whitepaper, are available in the language. Floki is working with Btok, a popular web3 social network in China, to “introduce FLOKI to 10 million Chinese crypto users.”

Floki has also been running ads for Valhalla during some of the biggest sporting events in China such as the Chinese Super League and the Chinese Basketball Association. It also sponsored the just-ended World Table Tennis Championships Finals in South Africa.

The ads have helped to raise awareness of the metaverse game among Chinese gamers.

“We’ve gotten an influx of Chinese traffic today due to the CCTV-5 [the main sports channel in China] feature, and we want to remind you that FLOKI is strategically positioned for Hong Kong and China opening up to crypto,” said the Floki team in a tweet.

We've gotten an influx of Chinese traffic today due to the CCTV-5 feature, and we want to remind you that $FLOKI is strategically positioned for Hong Kong and China opening up to crypto.

Below is our "China Plan", which highlights our strategy for China:https://t.co/Zn7NDGdQ6q

— FLOKI (@RealFlokiInu) May 28, 2023

Hong Kong eases crypto regulations

The focus on China is a major development for Floki. The Chinese market is one of the largest and most lucrative in the world, and if FLOKI can successfully tap into this market, it could see significant growth in the coming years, observers say.

Floki’s China push comes at a time when the Hong Kong government is expected to legalize crypto trading starting June 1, allowing citizens to invest in assets such as bitcoin (BTC) and ethereum (ETH) on regulated crypto exchanges.

“While FLOKI is a global cryptocurrency our goal is to be the most known/used crypto. That won’t be possible without China and Hong Kong,” the team wrote on Twitter.

The Chinese version of Floki’s play-to-earn metaverse game Valhalla will be released in the second half of 2023 and will feature a variety of gaming experiences like racing, fighting, and role-playing, it added.

On mainnet, users would have to hold a certain amount of FLOKI in their wallet to make a character playable. The game is still in development, but it has already generated a lot of excitement among the Floki Inu community

Cryptocurrencies

Hong Kong Police Launch Metaverse Platform to Fight Cyber Crime

Published

1 week ago

May 29, 2023

Enacy Mapakame

Hong Kong Police Launch Metaverse Platform to Fight Cyber Crime

The Hong Kong Police Force cybersecurity unit has launched a metaverse platform, CyberDefender, to promote metaverse crime prevention and highlight the risks associated with Web3. The initiative will equip citizens with skills and strategies relevant in tackling technology-related crimes in the digital age.

The city is also ramping up its regulatory efforts to prevent criminals from using crypto to launder money.

Also read: UK Police Record Child Abuse in the Metaverse

To mark the launch, the police force organized an inaugural event titled “Exploring the Metaverse” within the virtual realm.

This is an initiative to raise public awareness regarding the potential risks linked to the metaverse and Web3, at a time when digitalization is fast growing and gaining traction all over the world.

The launch event took place across three virtual venues and was organized on the newly-launched platform with the aim of engaging participants in proactive conversations about ensuring safety within this virtual realm.

During the event, chief inspector IP Cheuk-yu from the Cyber Security and Technology Crime Bureau (CSTCB) presented on the dangers associated with Web3 and urged the public to exercise caution.

Metaverse a breeding ground for criminals

There have been reports on cases of verbal and sexual harassment within VR games that surfaced last year. Later, campaigners said an avatar of a 21-year old researcher was sexually assaulted in Meta’s VR platform Horizon Worlds.

“All crimes in the cyberspace could also happen in the metaverse such as investment frauds, unauthorized access to systems, theft and sexual offenses,” said the chief inspectator.

UK police forces also recorded 45 cases of child abuse in the metaverse while 30,925 individual offences involving indecent images of children on social media platforms were also recorded in 2021-2022, according to figures from the National Society for the Prevention of Cruelty to Children (NSPCC).

The chief inspector further emphasized that the metaverse presents potential dangers such as hacking and theft of digital assets by modern cybercriminals.

“The decentralized nature of virtual assets in Web3 may also increase the likelihood of cybercriminals targeting endpoint devices, virtual asset wallets and smart contracts,” he added.

Attendees at the event were enlightened about the advancements made in combating crypto crime and the ongoing efforts to mitigate its impact, providing valuable insights into the evolving landscape of cybercrime and efforts taken to curb illicit activities involving digital assets.

Increase in cybercrimes

In 2022 alone, the city witnessed a staggering 2,336 virtual asset related crimes, according to the Hong Kong Police Force in a press release that accompanied the launch.

The incidences resulted in financial losses of $1.7 billion for victims. Figures from the police force also show that 663 cases of a similar nature have already been reported during the first quarter of 2023 alone.

These losses amounted to $570 million, an alarming increase of 75% compared to the same period last year. The police stated that most of the cases involved virtual asset investment.

“Criminals took advantage of the public’s lack of knowledge about virtual assets and lured them into non-existent investments,” they warned.

According to the police, such figures underscored the urgent need for proactive measures to address the rising trend in virtual asset-related crimes and protect individuals from significant financial harm.

City gets tough on money laundering

Concurrent with the introduction of the new metaverse platform, the Hong Kong Securities Regulatory Commission (HKSRC) released revised anti-money laundering (AML) guidelines.

The guidelines outline the tactics employed by offenders to launder money through digital assets and offers comprehensive measures for financial institutions to shield themselves from illicit engagements. Changes include enhanced Know Your Customer (KYC) and due diligence requirements.

Enforcing the enhanced KYC rules means Hong Kong is stepping up efforts to prevent dirty money from flowing through the city, which will also make it less attractive for criminals to use crypto for their illicit transactions.

Under the updated guidelines, institutions that facilitate crypto transactions valued at 8,000 RMB or more must collect identifying information about both sender and receiver.

International efforts

The increase in cyber-related crimes is pushing authorities to aggressively tackle the problem and raise awareness among the public.

Aside from Hong Kong, other jurisdictions adapting their AML guidelines to keep up with the use of digital assets by criminal networks include Japan, which recently announced stricter AML rules for crypto transfers. The country will specifically impose what is known as the “travel rule,” whereby exchanges must ensure details about the sender are shared with other parties.

If effective, efforts to fight crime are expected to be as international as the criminal networks themselves. Last month, reports suggested the International Revenue Service (IRS) would deploy cyber agents internationally to investigate the use of crypto in financial crimes.

AI

Metaverse Token DeepBrain Chain Soars 200% Due to AI Progress

Published

2 weeks ago

May 24, 2023

Raphael Minter

Metaverse Token DeepBrain Chain Soars 200% Due to AI Progress

Metaverse token DBC is one of the best-performing digital currencies in the first five months of the year. And its bullish cycle has been sustained by the release of a progress report with an emphasis on many areas including artificial intelligence (AI).

DBC is the native asset of DeepBrain Chain, a platform using blockchain technology to build a scalable, distributed high-performance computing network. Its value has increased by more than 200% in value year-to-date (YTD), data from crypto price tracker CoinMarketCap shows.

On-chain data indicates that DBC was trading hands for $0.0039884 on May 24 after starting the year with a trading price of $0.001145 – a 248% rise in five months.

While DBC has benefitted from positive market sentiment, there are salient price drivers behind its rally.

TradingView

Progress Report powers DeepBrain Chain’s ascension

Metaverse token DBC’s ability to sustain its gains is down to the work done by the DeepBrain Chain Team.

On May 21, the team released Progress Report Number 133 and provided updates on Product Development Progress, Marketing Progress, and Ecosystem Building.

Under Ecosystem Building, the development team highlighted Haibao GPU Cloud – a platform that allows people from across the globe to rent GPU power at affordable prices.

According to the report, DeepBrain has used its technology to help with artificial intelligence (AI) face-changing application testing. “The platform supports A-series GPU A5000, A4000, and 30-series GPU for trial testing. It can automatically replace human faces according to view screenshot sampling, and provide marketing support for wig customers,” the DeepBrain team said.

AI-Generated Content (AIGC) was also featured in the report. AIGC is where AI is used to automate the information creation process while fulfilling the personalized requirements of users.

Over $4m added to DBCs market cap in May

DBC opened May with a trading price of $0.03007 and reached a month-high price of $0.004202 on May 23.

On the first day of the month, the project’s market value stood at around $8.6 million, and this increased to approximately $13.2 million as of 11:00 UTC on May 24.

Within three weeks, the buying and selling activities of traders improved DBC’s market value by about $4.6 million. This explains the token’s ascension by 40% in May.

TradingView

DBC is supported by three cryptocurrency exchanges, namely Gate.io, Huobi Global, and BitMart.

In crypto, one of the primary drivers of price is exchange listing. Aside from the aforementioned platforms, some of the largest exchanges by trading volume such as Binance, Deepcoin, Hotcoin Global, Upbit, MEXC Global, Coinbase, KuCoin, JPEX, Kraken, and Gemini are yet to add support for DeepBrain Chain’s novel token.

Should this happen along the way, DBC could conceivably become a top 500 crypto by market value. In the process, it may compete with other metaverse tokens such as ApeCoin (APE), Decentraland (MANA), Alien Worlds (TLM), Internet Computer (ICP), and the Sandbox (SAND).