H&M launches its metaverse store

H&M fans can now elevate their shopping experience by shopping for clothes from the brand’s store in a virtual world. Here is how it works and what it means for both H&M and metaverse fans.

  • H&M now has a virtual store in CEEK city.
  • The store houses a vast clothing collection from the brand.
  • Customers can make purchases on the store using CEEK coins.

Hennes & Mauritz, or H&M, is one of the most well-known apparel labels in the world, and it is now the first to have a metaverse presence. In the metaverse CEEK city, the Swedish fashion clothes company appears to have erected a new virtual store. It hopes to provide a shopping experience for its consumers by allowing them to explore CEEK’s virtual reality (VR) surroundings.



For those unfamiliar with CEEK, it is a virtual reality metaverse that connects users with musicians, sports, and other digital content providers. CEEK’s relationship with H&M will now add the aspect of shopping to the area, similar to how CEEK aims to provide a three-dimensional musical experience to its customers.

H&M fans will be able to walk through its new store in the metaverse.

Fans of H&M will be able to visit the brand’s new metaverse store. They may pick their favorite goods and even buy it in the CEEK City metaverse. Of course, they will be digital-only outfits for the gamers’ avatars and will have no real-life counterparts, at least for the time being.

In the end, the corporation may seek to bring the capabilities to life in the future. Customers of H&M may be able to purchase apparel through the metaverse store and pick it up in real life from actual stores for usage in real life.

CEEK announced the launch of the new store in a fresh tweet. The post also includes a video of a massive H&M shop with massive glass walls and passageways lined with mannequins. A large assortment of H&M apparel can be found at the store. Surprisingly, it even advertises several discounts right at the store’s entrance, including a buy three, get one free deal and a savings of up to 20% off.

Customers will be able to explore this H&M store in CEEK city

Customers will be able to browse this H&M store in CEEK city and purchase their favorite clothing with CEEK tokens. The VR-based coin is built on Etherum smart contracts and costs $0.7107 (about Rs 53) right now.

For the time being, H&M’s arrival into CEEK city is a one-of-a-kind venture, but that won’t last long. As the metaverse becomes more famous, more celebrities and corporations are striving to align themselves with it. Nike tried something similar last month when it bought a virtual shoe business that creates NFTs and shoes.

As a result, expect more such events in the metaverse in the following months.

Image credits: Shutterstock, CC images, Midjourney, Unsplash.