With the launch of L’atelier by MIAFW, a digital retail and educational concept that allows fashion aficionados to congregate in the Metaverse to learn about sustainability, attend events, and discover the latest fashion, Miami Fashion Week (MIAFW) made its Metaverse premiere.
The fashion week ran from May 31 to June 5 and featured a series of in-person and digital events that took place in Miami and the Metaverse at the same time
Missoni and Naeem Khan were among the brands with physical runway displays, while a Decentraland-based Metaverse runway show featuring digital fashion from a Dressx and MTA Kollectiff partnership took place on June 3.
Guests of the week’s physical events were treated to AR looks from Dressx as part of these activations. Guests were also given the opportunity to explore the virtual building and the realm of augmented reality fashion. The Metaverse Group, a Tokens.com connected company, was responsible for the activations.
“MIAFW has always been on the cutting edge of technology and sustainability. The future of fashion is digital, and we were able to provide this experience to fashion fans all around the world with the launch of L’atelier by MIAFW this year “MIAFW creative director Lourdes Fernandez-Velasco remarked.
“By launching several Metaverse activations and experiences congruent with the week’s events, MIAFW is the first global fashion week to bridge the physical-first fashion industry to digital-first web3 designers and brands,” Megan Kaspar, lead of the Digital Fashion Council to Miami Fashion Week, said.
On June 5, a sustainability + tech discussion focused on the future of fashion and the Metaverse was held on the rooftop of this unique building in Decentraland, allowing people from all over the world to attend. A discussion with Leanne Elliott Young, creator of the Institute of Digital Fashion, Natalia Modenova, and Daria Shapovalova from DressX was led by Gabriela Smith (Upcycle Project). Marta Corb and Derek Stinson from Ontier gave a Q&A about putting brands into the Metaverse at the end of the show. This year, MIAFW will also introduce technologies to advocate for the secondhand market.