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Metaverse January 18, 2022

Microsoft bets on the metaverse with Activision Blizzard

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Microsoft Corp. plans to acquire Activision Blizzard Inc. in its largest deal yet as it looks to boost its gaming business and capture opportunities in the metaverse.

The technology behemoth said on Tuesday that it would buy the videogame publisher Activision for $95 per share in an all-cash deal valued at $68.7 billion. The per-share offer is 45 percent higher than Friday’s closing price of $65.39.

Microsoft will become the third largest gaming company in the world after Tencent Holdings Ltd. TCEHY, -5.13 percent 700, -2.75 percent and Sony Group Corp. SONY, -6.92 percent 6758, -0.04 percent. Microsoft already owns and operates Xbox, as well as “Minecraft.”

“Gaming is the most dynamic and interesting area in entertainment today across all platforms,” said Satya Nadella, CEO of Microsoft. “It will play a vital role in the development of metaverse platforms”. Companies are envisioning new virtual worlds in which people will connect. And the metaverse is a big issue in the technology business right now.

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Microsoft plans to launch Activision Blizzard titles

The company’s GamePass streaming service has more than 25 million subscribers, and will add Activision Blizzard titles to it. Activision Blizzard produces popular video games such as “Call of Duty,” “Overwatch,” etc.

Bobby Kotick, the beleaguered CEO of Activision, will continue to lead Activision Blizzard and report to Microsoft Gaming Chief Executive Phil Spencer. Kotick has been chastised for how he handled sexual-assault complaints at the firm.

While regulatory approval and potential synergies between Activision and Xbox may raise concerns, Evercore ISI analyst Kirk Materne believes “the early read on this should be positive from an MSFT [Microsoft] point of view as this brings scale to MSFT’s gaming efforts and creates a ‘third leg’ to the growth story to complement Azure and [Office365].”

As of the announcement of the merger, Activision’s stock fell more than 37% from its 52-week high. Meanwhile, the S&P 500 index rose around 19% during the same period.

Martin Yang called the deal “one of the better outcomes for ATVI shareholders”

The purchase is “one of the better options for ATVI shareholders,” according to Oppenheimer analyst Martin Yang, in part because it “provides the possible cultural shift that ATVI expects”, he also projected that “among other huge tech platforms, large private gaming companies, and prominent AAA video game publishers,” the pace of large mergers will go up.

According to Dow Jones Market Data, shares of fellow publisher Electronic Arts Inc. EA, 3.48 percent are up 6.5 percent in Tuesday trading, on track for their highest single-day percentage increase since March 26, 2020, when they climbed 10.7 percent. In France, Take-Two Interactive Software Inc. TTWO, 1.09 percent is up 4.1 percent, while Ubisoft Entertainment SA UBI, +11.87 percent is up nearly 11 percent.

Take-Two Interactive Software Inc. ZNGA, -0.39 percent revealed intentions to buy mobile gaming company Zynga Inc. ZNGA, -0.39 percent for $12.7 billion last week, bringing the gaming industry to a halt.

Microsoft also cheered opportunities in mobile gaming

When touting its Activision acquisition, Microsoft also praised the prospects in mobile gaming. “Nearly 95 percent of all gamers globally games on mobile,” the company said in a statement, adding that Activision’s mobile business “represents a major footprint and opportunity for Microsoft in this fast-growing area.”

The purchase is expected to finalize in fiscal 2023 and be accretive to adjusted earnings per share, according to the business.

Michelle D. Madsen graduated from the University of Westminster and has been deeply involved in the world of finance ever since. She has worked as a Broadcast Journalist hosting various news shows and informative webcasts about the financial markets. Since 2004 she has also been writing for MetaNews daily, her attention to detail, and her in-depth knowledge of the financial markets have led her to cover Foreign Exchange and commodities. The world of finance has changed in the last few years with the introduction and rising popularity of cryptocurrencies and the Metaverse. She has in no means been left behind, adding this to her bank of intellect and is now also an expert in cryptocurrencies. For the last ten years, Ms. Madsen has been engaged in the financial market. She has notedly written a great number of incredibly informative reviews for the crypto, NFT and the Metaverse. Her wealth of knowledge has enabled her to become a leading expert in the field. She continues to inform the public writing up-to-date, thorough reviews for the readers of MetaNews as she has for the last decade.

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Metaverse

Vootprint introduces new tech suite

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Vootprint, an online event service provider, has launched the Vootprint technology suite to assist the worldwide B2B event market in driving digitalization. Each Vootprint solution, which includes the SaaS Virtual Event Builder, the “Expo GENie” data analytics console, and the GlobalExpo-Net (GEN) B2B event site, caters to diverse needs and addresses different problem areas in the digital transformation of B2B events.

The Vootprint technology suite is a complete solution that provides unprecedented access to comprehensive event intelligence

With the growing popularity of virtual events and the rapid rise of the metaverse, 73 percent of global exhibition industry stakeholders interviewed in a recent research of MICE forecast by The Global Association of the Exhibition Industry agree that hybrid exhibition is now the new normal.

The groundbreaking Vootprint technology suite uses a build-host-analyze paradigm, combining the capabilities of SaaS Virtual Event Builder, GlobalExpo-Net, and “Expo GENie” into a fully customizable solution. The BHA ecosystem helps event planners create data-driven, long-term event plans and solutions that help them realize digital transformation.

Vootprint technology suite is a one-of-a-kind virtual event designer with exceptional versatility, powered by a patented SaaS solution. Organizers can choose from a variety of features and modules to customize their events. The Business Matching tool, which is powered by Artificial Intelligence, requires no additional technical knowledge to set up. The highly adaptable Vootprint technology suite provides game and reward functionalities for improving user interaction and engagement, and is compatible with the majority of live streaming and online conferencing solutions.

Event organizers will be able to access big data from their B2B events and obtain automated, real-time data analyses using “Expo GENie,” allowing them to make better decisions and improve the event experience.

Event participants can receive regular B2B industry updates and tailored suggestions from the one-stop GlobalExpo-Net event information site based on user profiles, event interests, and preferences.

The Vootprint technology suite has been highly appreciated by important B2B event organizers such as Cyberport, HKTDC, Hong Kong Productivity Council, HKSTP, and renowned shows in Mainland China, who have all benefited from this comprehensive technology to enhance their digital marketing efficacy. Vootprint is now focusing on developing new features to take advantage of the massive commercial prospects presented by Web3 and the metaverse.

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Metaverse

Star Atlas engages in metaverse gaming

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Star Atlas sent a Tweet in which the game company revealed its intentions to publish a game module that can also be played via a web browser. They published the most recent issue of their newsletter as well as news on SCREAM, their most recent metaverse game that features a complete economic cycle.

The most recent addition to the Star Atlas metaverse is called SCREAM, and it allows players to engage in combat with other spacecraft. SCREAM is a multiplayer video game that is powered by blockchain technology and gives players the opportunity to make money while they play.

Players will now have access to a game that is not only active, but also interesting, thanks to the inclusion of components that are strategic, economic, and political in nature. In order for the players to advance in the game, they will need to think strategically, make choices that are both difficult and intelligent, and collaborate with one another on the factional and regional levels.

In SCREAM, players organize themselves into factions based on their dominance of star systems. By doing so, players unlock a new world full with helpful resources that they can put to use at a later point in the game.

Players use starbases to administer a star system economically and politically

Star Atlas has revealed that there are more than 20 distinct sorts of resources; in order to get them, players will need to explore the entirety of the galaxy. This addition was made in order to make the game more exciting. In addition to that, the value of each of these resources is different from the others. While some are much less prevalent, some can be found almost wherever. When players conquer other stars, they will use the resources they have collected to their advantage.

The technology behind blockchain will be utilized in every facet of the SCREAM project. Every feature, from assaulting starbases to gathering information about fleet positions, will make use of blockchain. The game will become more open and organized as a result of this change.

Do keep in mind that there is much more that will be added to SCREAM in the near future.

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Metaverse

Kinguin partners for a new NFT marketplace

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In collaboration with Immutable X, Kinguin is launching its native token trading platform (NFT). Customers in the gaming and esports industries will have access to a huge variety of unique NFT offerings thanks to the fact that it features more than 40 collections and more than 200,000 different NFTs.

Built on the Immutable X protocol, the marketplace combines web2 familiarity with web3 independence and promise. Kinguin offers the trustworthiness and safety of well-established internet marketplaces.

Popular non-fiction trading card games including Gods Unchained, Guild of Guardians, PlanetQuest, and Habbo Hotel will all have NFTs on the market, with more to come in the coming months

Immutable X is a layer 2 scaling solution for NFTs on Ethereum created by Immutable and Starkware. Immutable’s deep expertise of blockchain technology, along with Starkware’s cutting-edge ZK-rollup technology, ensures that the Kinguin NFT Marketplace will be lightning fast and carbon-neutral, without sacrificing security.

The alliance gives developers and end users widespread adoption opportunities. When users combine Kinguin’s 13 million registered users with Immutable X’s scaling solution, they don’t have to lose asset security, transaction speed, gas prices, or NFT impact. This makes combining the gaming and NFT sectors more easier.

A search option makes buying and selling non-fungible tokens easy. MetaMask users can connect to the Kinguin NFT marketplace. Kinguin is a free hot wallet program and browser plugin. This new tool allows users to check their NFT balance, acquire NFTs, and deposit Ethereum for future purchases.

Robert Kalbarczyk, Kinguin’s COO and acting CEO, said, “We remain focused on our community’s interests and passions.” Given Play and Earn’s popularity, this was the next natural step. We’re thrilled to have partners who share our vision, and we’re excited to work with Immutable X to offer exclusive NFT gaming assets.

“We’re happy to welcome Kinguin’s 13 million users to Immutable’s open order book,” said Immutable Co-Founder Robbie Ferguson. “We look forward to enabling the next generation of mainstream gamers genuinely own their in-game products.”

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