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Metaverse January 6, 2022

P&G steps into the metaverse with pilot project BeautySphere

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According to a press release, P&G Beauty has taken its first step into the metaverse by launching BeautySphere, a virtual narrative environment.

metaverse p&g

Consumers can connect with the company’s portfolio of brands through live and simulated content and livestream dialogues on BeautySphere. Which can be accessible from any desktop computer. BeautySphere will continue after CES, despite the fact that it debuted with livestreamed panels.

P&G is utilizing BeautySphere to create awareness of responsible beauty, a platform focused on sustainability, safety, transparency, quality, and performance. As well as equality, inclusion, and well-being, joining other brands in the metaverse.

BeautySphere is P&G’s first entry into the metaverse. Where it joins other top marketers aiming to secure a footing in a nascent virtual world. Which is gaining traction among digital-first customers who have embraced non-fungible tokens (NFT) and associated technologies.

The virtual world provides a means for marketers of beauty companies like Olay and Old Spice. As a mean to engage in a more meaningful way with consumers. Indeed, they are becoming increasingly difficult to reach through traditional marketing channels.

Connecting with consumers.

In a news statement, Alex Keith, CEO of P&G Beauty, said, “BeautySphere was inspired by our continued commitment to creating new and surprising ways for customers to connect with our brands, products, and values”. “We hope that visitors will connect with our brands in unexpected and interesting ways as a result of these completely immersive digital experiences,” says the company.

P&G’s responsible beauty platform is at the center of BeautySphere. Which is allowing the business to bolster another marketing goal while branching out into the metaverse. A notion that, like NFTs, is still establishing its worth to customers. Participants will be able to digitally tour to learn more about how P&G collaborates to develop its Herbal Essences products.

Furthermore, participants who complete the Herbal Essences program can assist P&G connect goal-oriented efforts in the virtual and real worlds by planting a real tree in Veracruz, Mexico, as part of the reforestation initiatives.

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Jonathan Hobbs is an Australian investor and author that trades on a variety of asset classes, including currencies, equities, and commodities. Jonathan’s experience as a macro trader leverages his unique writing style to combine important elements, such as technical analysis and news. The other elements that he brings into his unique writing styles are foundation analysis aimed at rational equilibrium values, evaluating the sizes and motivations of buyers and sellers, as well as identifying the needs of the buyers and sellers in the individual markets. Jonathan is committed to quality writing for new traders as well as veterans.

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Metaverse

Imperial: Operation Rio, an e-sport inspired game

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Electronic gaming tournaments were first organized as esports, and as they quickly gained popularity, they were transformed into a multi-million dollar industry. Every great club has a great sponsor, therefore in 2022 Imperial Esports collaborated with partners like Sportsbet.io and Gamdom.com to make a significant move that resulted in the most famous Brazilian CS:GO players.

The project Last Dance, which brought together legendary figures from the Counter-Strike world like Gabriel “FalleN” Toledo, Ricardo “boltz” Prass, Vinicius “VINI” Figueiredo, Lincoln “fnx” Lau, and Fernando “fer” Alvarenga, took place in Imperial this year. This marked a turning point for the community, which was thrilled at the prospect of watching world champions compete together once more. Currently, Marcelo “chelo” Cespedes, a player who joined as a reinforcement after Fnx transitioned to a coaching post, is a member of the squad.

The three organizations agreed to release a game with a CS:GO theme that was inspired by the team because of the project’s success and high level of publicity. That’s where Caleta Gaming, a Brazilian company that already collaborated with Sportsbet.io and Gamdom.com, comes in. Caleta Gaming is a creator and producer of online games. The game was created by Caleta’s staff, which collaborated with both businesses to make it available on its iGaming platform.

“Joining forces with electronic game heavyweights like Sportsbet.io, Gamdom.com, and Imperial is looking to attract discerning and savvy players,’ stated Junior Gonçalves, Product Leader at Caleta Gaming. These are the characteristics that Imperial incorporates into its style of play.”

Imperial: One of the top eSports teams in the world created Operation Rio for the general audience

Imperial: Operation Rio is a high-volatility slots game with a maximum payout of 15000 times the total bet that was created specifically for the squad and was inspired by CS:GO. Fans of Counter Strike are familiar with the game’s bonus feature, which awards players based on their decision about which boxes to open and distributes prizes in accordance with the team emblem or signature that is chosen.

According to Felippe Martins, CEO of Imperial Esports, “We are making history by developing the first exclusive and genuinely thematic game for an eSports company that we are aware of.”

Justin Le Brocque, Head of Marketing at Sportsbet.io, stated, “With the launch of the Imperial: Operation Rio slot, we pushed our cooperation with Imperial to another level, delivering a unique entertainment experience for our users. In addition, co-founder of Gamdom.com Felix R. stated, “Innovation is a Gamdom differential and we illustrate it with this new game.

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Metaverse

Hey Bear Club is a community-based NFT project

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Hey Bear Club is a utility-based nft that bridges the gap between the real world and the completely immersive virtual environment. It was inspired by a passion for art and fashion and aims to bring the two together.

Every bear is unique, and every holder will receive a VIP pass to the holders-only community, exclusive merch drops from well-known and up-and-coming designers, airdrops (for example, future nft drops will be sent to the holders), and first-hand experience with the hey bear club web3 activities.

The company’s goal is to cooperate with a wide variety of groups in addition to their existing stakeholder base, beginning with the community of designers and developers. This will be the platform where artists, graphic designers, fashion designers, and others working in the art and technology space can connect with one another, create together, and build for the holders of their tokens.

The design ideas of the company are meant to mirror their society in general

Although there are some that are more noticeable than others, this does not mean that there are not smaller groups or individuals. And despite the fact that they all dress up differently when they go out, the company wants its holders to have a good time, experience excitement, and go on an adventure as they make their way through the Hey Bear Club.

The gathering of the bears’ personal first aid kits is the initial adventure of the Hey Bear Club. The majority of the bears will be designed by the firm’s in-house team, but the company is also inviting individuals talented designers from all over the world to co-design some of the bears. These designers will contribute their own unique brand of creativity, ingenuity, and imagination to the hey bear club.

“We are a group of individuals who get our motivation from the worlds of art, fashion, and technology. In addition, we are on a mission to facilitate the personal development of others while including them in our exciting adventures. We bring decades of experience to the table in the fields of digital marketing, fashion, design, technology, cryptocurrency, art, and nfts.”

Twitter: twitter.com/_heybearclub_

Discord: discord.com/invite/heybearclub

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Metaverse

Bulgari presents its metaverse world

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On ZEPETO, the largest metaverse platform in Asia, the Italian luxury brand BVLGARI will launch a private virtual world for its customers. Beginning on the 31st of August in 2022, it will include a pop-up store known as “BVLGARI SUNSET IN JEJU” and offer guests a variety of offline and online activities.

The pop-up store and a café, both of which are physically located in Parnas Hotel Jeju, have been virtually recreated in BVLGARI ZEPETO World so that guests can enjoy themselves there even if they do not go to the actual place. BVLGARI ZEPETO World features the 2022 BVLGARI Resort Collection in Eden, which was inspired by the summer sky with hues of gold and warm apricot.

Guests can enjoy sweets and beverages at “BVLGARI SUNSET IN JEJU,” which is an embodiment of the identity of the brand

In particular, the virtual world has provided its inhabitants with a few more enjoyable options. For instance, when users finish a mission, they will be rewarded with items from the BVLGARI Resort Collection as well as signature accessory pieces, which they can use to outfit their avatars. Users are able to get a feel for the brand by dressing their avatars in classic pieces from collections like as B.zero1, Divas’ Dream, and Serpenti.

In addition, Blackpink Lisa, the brand’s worldwide ambassador, will hold a virtual live event, which is already generating a lot of attention. On the BVLGARI realm, her avatar will engage in a variety of interactive activities with the brand’s devoted followers, such as taking selfies.

Since its inception in August 2018, the metaverse platform ZEPETO, which is managed by Naver Z, has accumulated more than 320 million members all around the world. Since teens make up 80 percent of the platform’s user base, it is firmly establishing itself as a favorite hangout spot for generation Z across the world in this age of the metaverse.

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