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Qatar Airways unveils first metaverse cabin crew

Today Neutral Digital congratulates Qatar Airways on entering the metaverse with the launch of QVerse – a novel virtual reality (VR) experience for visitors to the airline’s website.

Neutral Digital was selected by Qatar Airways as the development partner for the QVerse

Qatar Airways chose Neutral Digital as the QVerse’s development partner because of its industry-leading track record of creating cutting-edge immersive experiences in the aviation industry. Over the last year, the Qatar Airways and Neutral Digital teams have worked closely together to make the QVerse concept a reality.

The QVerse is a one-of-a-kind, immersive experience that allows website users to virtually tour and navigate the airline’s Premium Check-In facility at Hamad International Airport (HIA) as well as the cabin interiors of its aircraft, including different class cabins. ‘Sama,’ the world’s first MetaHuman cabin staff, is introduced as part of the experience, highlighting Qatar Airways’ dedication to innovation and harnessing new technology to please customers. Through interaction with the user, the MetaHuman cabin crew provides an engaging customer experience.

‘Sama’ (Arabic for’sky’) is a high-fidelity digital human created with Epic Games’ industry-leading Unreal Engine, the world’s most advanced real-time 3D creation engine used by premier game developers, Hollywood production studios, and special effects studios. Epic Games’ MetaHuman Creator, a cloud-based software for producing high-fidelity digital humans, was also used by Neutral Digital.

The QVerse demonstrates the value of immersive 3D technology

Iain Brown, Managing Director of Neutral Digital, said: “The QVerse shows how immersive 3D technology can be used to create the next generation of customer engagement and marketing experiences. Qatar Airways is naturally leading the way in this arena, given its history of pioneering innovation.”

Neutral Digital is a technology company that creates immersive sales and marketing platforms to help companies of all sizes improve their sales and marketing ROI. Neutral Digital’s platforms leverage the newest 3D interactive technology to bring narrative to life when items and services are difficult to visualize. With memorable, immersive encounters, brands can demonstrate the full value of their products.


Image credits: Shutterstock, CC images, Midjourney, Unsplash.