Samsung launches a disruptive metaverse platform

Today at CES, Samsung Electronics America proudly debuts Samsung 837X, a ground-breaking metaverse experience adapted from the company’s flagship New York City location.

Samsung Electronics America will open the doors to Samsung 837X

Samsung 837X, an immersive universe that can be explored digitally, will be unveiled by the electronics company. Samsung’s new metaverse experience, modeled by the actual Samsung 837 flagship location in New York City. Moreover it offers its spirit as an immersive playground for people to discover the astonishing possibilities when technology and culture intersect.

Samsung 837X


Guests will engage on a journey where technology meets art, fashion, music, and sustainability as part of this next-level event. In addition in this creative center, users will be able to explore the experiences made possible by Samsung technology.

Samsung 837X debuts in Decentraland

The project makes its debut in Decentraland. A blockchain-powered metaverse, and it is one of Decentraland’s major brand land takeovers. During the Connectivity Theater and Sustainability Forest. Moreover fans will be able to earn 837X Non-Fungible Token (NFT) badges and celebrate at the Customization Stage.

The project is taking a unique approach to communicate its connectivity, sustainability, and customisation stories. Says Michelle Crossan-Matos, Samsung Electronics America’s Senior Vice President of Corporate Marketing and Communications.

“The metaverse allows us to go beyond physical and geographic boundaries to create one-of-a-kind virtual experiences that would not otherwise be possible.” We’re born innovators, and we can’t wait for you to see what’s new in the virtual world.”

The company wants to launch a multiverse approach on different platforms

For a short period, the project will be available in Decentraland. Moreover the company wants to launch a multiverse approach on different platforms throughout the year to provide the Samsung 837X experience to more people. Fans will have diverse experiences in each Samsung 837X universe.

Image credits: Shutterstock, CC images, Midjourney, Unsplash.