Selfridges, the London department store, issued a video and comment on Instagram, indicating its debut into the metaverse. The video’s content was dubbed “the future of fashion” and “part of its inventiveness.”
Selfridges opened its main shop on March 23, kicking off fashion week 2022 with an interactive experience with paco rabanne and Victor Vasarely. In “Decentraland, the virtual realm of high fashion, the department store teamed with Victor Vasarely and Paco Rabanne to establish a virtual boutique. Customers are immersed in the united realms of the op-art artist and the avant-garde contemporary fashion brand thanks to online art displays and NFTs on the trio’s internet store. “Join us as we immerse you in the fascinating world of Victor Vasarely and his stunning optical artworks, featuring unique pieces and special collaborations, while also enjoying the pleasant hues and textures of Paco Rabanne’s designs,” Selfridges writes.
Paco Rabanne’s “world” initiative with Selfridges is inspired by the brand’s fall partnership with Victor Vasarely and his “unwearable gowns” collection from 1966. Users may produce, experience, and monetize content and apps on the decentraland platform.
Vasarely’s work is influenced by color theory and the psychological and physiological aspects of perception. His canvases’ shifting colors and images urge viewers to take a step back, investigate his work, and uncover something new they didn’t notice at first glance.
Decentraland’s Metaverse Fashion Week brings major fashion labels together with the decentralized artists and designers who built it to explore this new environment. “MVFW22 will be a moment in which the fashion world will witness the future of fashion, and how this world will allow it to meet new audiences, advance the sustainability of fashion, and re-evaluate the diversity and accessibility of fashion,” says Giovanna Graziosi Casimiro, the director of metaverse fashion week.
For MetaNews.