T-Series has collaborated with Hefty Entertainment, a division of Hungama Digital Media to put in place some digital art pieces and Non-fungible tokens(NFTs) for some of their movies.
The two entertainment industry behemoths have collaborated on some of the best films, albums, videos, and games. They are optimistic enough to continue the process as the initial movers in the sphere.
Both companies are in the process of making the digital arts for their first NFT drop
Both companies are in the midst of creating digital arts for their debut NFT release. Vector digital creative arts from Akshay Kumar’s Bhoolbhulaiyaa. Certain graphics from Aashiqui 2, and a forthcoming film ‘Radhe Shyam’ would be among them.
“We look forward to extending and enhancing the value of our content that leads to further and rapid expansions of the global digital entertainment industry,” said Bhushan Kumar, T-Series’ CMD.
Hungama will create NFTs, “money can’t purchase experiences”. Moreover rare collectibles as part of the partnership, as well as release exclusive scenes or moments from T-Series’ existing or new material.
“We are happy to be first movers into the metaverse of entertainment,” stated Hungama founder Neeraj Roy. “We look forward to reimagining content with our web 3.0 project as we uncover new ways to cooperate. In addition communicate with fans,” he continued.
Hungama claims to have 90 million monthly audiences spanning gaming, video, and music, whereas YouTube claims to have the world’s greatest fanbase (395 million).
The two giants are going to leverage their extensive distribution network globally
The two entertainment behemoths in India will take advantage of their huge global distribution networks. They have a combined library of more than 2 lakh songs, 65000 music videos, 150 movies in multiple Indian languages, and much more.
Both companies will undoubtedly capitalize on the large fan base they have amassed over the last few decades.
This duo’s partnership has already generated a lot of talk. People expect the same level of efficiency in the creation of digital arts as they do in the creation of all other forms of art. Furthermore, NFTs have established themselves in a variety of industries; nonetheless, the alliance will give them a head start in India’s entertainment sector.
The Hefty metaverse will be built with the goal of engaging audiences in a more expressive manner. T-Series and Hungama are both working on bringing customers into the metaverse.