WowWee‘s My Avastars are fashion dolls. WowWee worked with Gamefam, a major Roblox publisher, to produce My Avastars, a doll that blends the physical and digital worlds.
Half of Roblox users are girls, but the toy market focuses on action figures and blasters. Sydney Wiseman, VP of Brand Development & Creative Strategy at WowWee, believes expanding to other categories and customers is a passion. My Avastars lets youngsters turn their digital avatar into a real-life fashion star with a range of outfits and accessories for infinite personalization, creativity, and self-expression.
KawaiiPie, A VibeThng, and Dreamer 3.0 will premiere alongside My Avastars. Each box includes a trademark outfit, a bonus outfit, and reusable sticker sheets for more than 100 outfits.
WowWee VP of Marketing and Operations Andrew Yanofsky thinks My Avastars’ style is distinctive. “Fashion dolls are traditionally ‘perfect’ My Avastars’ blocky shape, flat surfaces, and peel-and-repeat sticker play inspire youngsters’ creativity by letting them to replace and rearrange their dolls like they do their avatars.
Each My Avastars doll has a code for the new Roblox game My Avastars: RP. Roleplaying
This July, youngsters may bring their dolls online, unlocking new clothes, hairstyles, and face traits. My Avastars is the first fashion doll franchise centered on a community. WowWee and Gamefam are launching a Discord channel to allow fans and the brand to converse in real time. Moreover, fans will have an important role in the development of My Avastars, both in terms of gameplay and tangible toys.
Joe Ferencz, creator and CEO of Gamefam, adds, “As the Roblox universe grows, we’re building the next generation of hit brands.” My Avastars is the first toy and Roblox game designed simultaneously, giving players a real-world and metaverse experience.