Zaha Hadid presents virtual gallery exploring NFT’s and the metaverse

Zaha Hadid Architects have presented “NFTism”, a virtual art gallery at Art Basel Miami that explores architecture and social interaction in the metaverse.

The gallery features ZHA’s spatial designs, which combine MMO (massively multiplayer online game) and interaction technological services. With a focus on user experience, social interaction, and “dramaturgical” compositions.

virtual gallery


The virtual architecture of the gallery is powered by field-tested parametric design

Powered by field-tested parametric design technologies, the virtual gallery provides a wide audience with new, user-enhancing experiences. Especially now that the metaverse supports new forms of creative cultural production like digital art and virtual art museums.

JOURNEE has developed a Software as a Service (SaaS) based on proprietary, performance-optimized MMO technology with audio-video interaction capabilities. Incorporating their technologies within the virtual spaces designed by ZHA.

The project focuses on cyberspaces

The project focuses on cyberspaces, which allow people to communicate with one another over computer networks. Cyberspace has become an immersive, interactive, and socially engaging 3-dimensional universe accessible via multiple. Additionally diverse devices thanks to MMO videogame technologies, high-speed networks, and clouds.

The metaverse is an online environment “that couples spatial and interaction experiences of cyberspaces with supporting social, community forming, and economic infrastructure,” and cyberspaces have become integral parts of the spatial-web technologies that underpin it.

The virtual gallery also features designs previously commissioned by Kenny Schachter

The virtual gallery also includes designs commissioned by Kenny Schachter in the past, such as the ‘Z-boat,’ ‘Z-Car One,’ a sculptural bench-table called ‘Belu,’ and a stool called ‘Orchis.’ From December 2nd to December 4th, 2021, Art Basel Miami will take place.

Image credits: Shutterstock, CC images, Midjourney, Unsplash.