Complex Networks, a media and entertainment company, recently relaunched its ComplexLand 3.0 platform with a variety of new brand partners for the year 2022.
The online, open-world platform has introduced a number of new gamified experiences with the likes of Hugo, UPS, and Fidelity, further boosting its capabilities in digital product drops, gamified content, immersive experiences, and community engagement. Designed as an ode to youth culture, the platform was created as an open-world online environment.
As a part of the launch, Complex opened a virtual pop-up experience, which gave users the opportunity to view content from behind the scenes and shop an exclusive collection that was designed by Nigo, who is the creative director of Kenzo.
Additional new features have been added to the platform, which enable users to create, personalize, and dress their avatars in exclusive collections for the new edition. These collections include items from Kerwin Frost and Adidas, Vandy the Pink, and Studio Hagel. Atmos, Topps, and Superplastic are among the brands that have returned to the platform. Foot Patrol, Playboy, No Vacancy Inn, and Market are among the new additions to the platform, and they are all planning to release exclusive products as well.
According to Complex, its digital world has attracted more than 200 brands, musical performances, highly desired product drops, and celebrity endorsements since it first launched in December 2020
The senior vice president of brand partnerships at Complex Networks, Jeff Mazzacano, was quoted in a press release as saying, “We continue to see that the metaverse can not be ignored.”
Mazzacano continued by saying, “Since its launch almost three years ago, nearly three years ago, ComplexLand 3.0 is welcoming its most diverse group of brand partners.” This group of brand partners represents forward-thinking marketers who are constructing robust strategies for the audiences they are aiming their products and services at. They are creating experiences that have never been seen before in the metaverse, and they are building meaningful relationships with our diverse audience.