Warner Music Group has entered into a partnership with the blockchain-based trading card game Splinterlands. The deal marks the game’s first major music partnership.
Warner and Splinterlands Join Forces
For its latest collaboration, Warner Music Group has chosen one of the most popular blockchain games.
Splinterlands has formed a relationship with the music behemoth. Splinterlands is a fantasy-themed collectible trading card game that was initially released on the Hive blockchain by the same-named firm.
Players can own their in-game assets as NFTs saved on Hive in Splinterlands. By playing the game and contributing in the Splinterlands community, players may earn SPS and HIVE tokens. Moreover, Splinterlands was the second-most-played blockchain game in the previous 30 days, according to Dapp Radar statistics.
Warner’s cooperation with Splinterlands will allow its artists to build and develop innovative, play-to-earn blockchain games in the arcade style.
Blockchain games like Splinterlands have the advantage of being mobile-friendly, aside from their play-to-earn principles. In addition, Warner and Splinterlands claim that by focusing on simple games they can allow wider acceptance and cultivate community development more readily than traditional play-to-earn games.
Warner, is the latest of several music industry titans to take an interest in the Metaverse
Warner Music Group is the latest in a long line of music business heavyweights to show interest in bitcoin, NFTs, and the Metaverse. Moreover, Universal Music, which, like Warner, is one of the Big Four big record labels, hopped on the NFT bandwagon in November by forming KINGSHIP, a Bored Ape Yacht Club supergroup.
Meanwhile, Snoop Dogg purchased Death Row records and released a series of NFT “stash boxes” for his B.O.D.R. (Back On Death Row) album. Further, the iconic hip-hop institution, according to the rap superstar turned Metaverse staple, aspires to become the first big NFT label.