Countless obituaries have been written about the metaverse, but not everyone is reading from the same page. This week, 120-year old American cosmetics brand Elizabeth Arden launched its first virtual store in the metaverse. The store’s opening signals the growing
Fashion has long been earmarked as a potential use-case for the metaverse – if you’re gonna navigate virtual reality as an avatar, why wouldn’t you want to trick your representative out with the best digital swag? So goes the thinking
Metaverse tokens with more than $1 billion in market capitalization plunged more than 90% in value throughout 2022 due to an industry-wide tanking of the crypto and metaverse markets. Among them, ApeCoin (APE), Flow (FLOW), The Sandbox (SAND), Decentraland (MANA), Axie
A strategic alliance between the industry-leading 3D fashion technology business STYLE.ME and the company XRSPACE, which is pioneering the next generation of visual reality in the metaverse, has been announced with the goal of bringing digital fashion to the metaverse.
With the launch of L’atelier by MIAFW, a digital retail and educational concept that allows fashion aficionados to congregate in the Metaverse to learn about sustainability, attend events, and discover the latest fashion, Miami Fashion Week (MIAFW) made its Metaverse
At the end of March, the blockchain-based metaverse Decentraland will be hosting a fashion week with an “all-star roster of digital catwalks.” MetaNews. Decentraland disclosed that the virtual world’s Metaverse Fashion Week will feature digital wearables Decentraland announced on Thursday
As the holiday season approaches, L’Occitane en Provence, the French beauty giant, has ventured further into the digital realm, launching an innovative holiday shop in the metaverse. Per a recent report, this festive foray is not just a simple transfer
The clothing brand H&M Group offers customers the chance to design their own clothing with a little help from generative AI and Stable Diffusion. The integration will allow customers to make their own clothing from nothing more than a text
In a riveting discussion at The Future of Gaming conference this month, the metaverse—a term that has stirred up the world of gaming and tech—found itself at the center of a heated debate. On one side of the spectrum, Shay
Warner Music has signed a record deal with an AI virtual pop singer known as Noonoouri, taking AI in music to another dimension at a time when it has attracted support and controversy at the same time. Noonoouri, who is
DressX, a virtual fashion expert, has announced a collaboration with the Meta group. Users of Facebook, Instagram, and Messenger can purchase DressX’s digital collections to dress their avatars on the group’s avatar store. Additionally, in the long run, to support
Luxury fashion brand Louis Vuitton is moving ahead with its experimentation with non-fungible tokens (NFTs) with the introduction of PFP-inspired NFT rewards in its stand-alone mobile app game Louis: The Game. In August of 2021, the game was initially released.
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